Versace is an Italian luxury fashion house founded in 1978 by Gianni Versace in Milan. Following Gianni Versace's death in 1997, his sister Donatella Versace assumed the role of creative director and has led the brand's design direction since. The company was acquired by Capri Holdings (now Tapestry-owned) in 2018 for approximately 2.1 billion USD.
Versace is known for bold prints, vibrant colors, and design elements drawn from Greek and Roman classical motifs. The Medusa head logo and Greek key (Greca) pattern are the brand's primary symbols. The house produces men's and women's ready-to-wear, haute couture (Atelier Versace), leather goods, footwear, accessories, fragrances, watches, and home furnishings through Versace Home.
The brand's fashion collections are recognized for their maximalist aesthetic, with prominent use of baroque prints, safety pin hardware, and body-conscious silhouettes. Versace's advertising campaigns and runway shows have historically featured prominent supermodels and celebrities. The house's green jungle-print dress worn by Jennifer Lopez at the 2000 Grammy Awards is one of the most referenced moments in fashion history.
Versace operates over 200 boutiques worldwide and sells through its own e-commerce platform as well as select department stores and luxury retailers. The brand's product range spans a wide price spectrum, from accessories and fragrances at accessible luxury price points to Atelier Versace couture gowns available by appointment. Versace also licenses its brand for eyewear through EssilorLuxottica and fragrances through Coty.
Fashion Houses
Versace is an Italian fashion house founded in 1978 by Gianni Versace, with Donatella Versace serving as creative director since 1997. The house presents men's and women's ready-to-wear collections during Milan Fashion Week and produces Atelier Versace haute couture. The brand's design language is defined by bold prints, Medusa iconography, Greek key patterns, and a maximalist aesthetic.
Luxury Belts & Accessories
Versace accessories include belts, wallets, scarves, ties, and small leather goods. The Medusa buckle belt is one of the brand's most recognizable accessory items. Accessories feature the house's bold prints, Greca motifs, and gold-tone Medusa hardware.
Luxury Eyewear
Versace eyewear is produced through a licensing partnership with EssilorLuxottica. The collection features sunglasses and optical frames with the Medusa logo, Greek key temples, and bold frame shapes consistent with the brand's maximalist design identity.
Luxury Handbags
Versace produces handbags and leather goods featuring the Medusa head hardware and Greca pattern. Key styles include the La Medusa bag line and the Greca Goddess collection. Bags are available in leather, printed fabrics, and embellished materials. The brand's handbag offerings span from everyday styles to evening clutches and statement pieces.
Luxury Perfumes
Versace fragrances are produced through a licensing agreement with Coty. The portfolio includes Bright Crystal, Dylan Blue, Eros, and the Atelier Versace exclusive line. Versace fragrances are widely distributed through department stores, specialty retailers, and online channels.
Luxury Shoes
Versace produces men's and women's footwear including heels, platform sandals, sneakers, loafers, and boots. The Medusa hardware and Greca sole pattern are recurring design elements. The Versace Trigreca sneaker and Medusa Aevitas platform pump are among the brand's notable footwear styles.
Versace remains one of fashion's most recognizable and audacious houses, built on Gianni Versace's revolutionary vision of glamour, sensuality, and bold Baroque aesthetics. The iconic Medusa head and Greek key motifs have become universal symbols of opulent maximalism. Under Donatella's creative direction, the house has maintained its DNA while evolving for contemporary tastes, successfully appealing to both heritage clients and younger luxury consumers.
The brand excels in statement pieces"particularly eyewear and accessories that deliver unmistakable presence. Their perfume portfolio, led by enduring classics, offers accessible entry points to the brand. However, since the 2018 Capri Holdings acquisition, some purists note a shift toward commercial accessibility that occasionally dilutes exclusivity. Handbags, while beautifully crafted, face fierce competition from established leather goods houses.
Versace delivers undeniable craftsmanship and Italian artistry, though it occupies a unique space"more theatrical than understated, more celebrity-adjacent than quietly prestigious. For those who appreciate unabashed luxury with personality, Versace remains compelling.
Category Ratings
Fashion Houses
4.3
Luxury Belts & Accessories
4.2
Luxury Eyewear
4.4
Luxury Handbags
4.0
Luxury Perfumes
4.1
Luxury Shoes
4.2
Feb 12, 2026
AI-Generated Review
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This is an automated evaluation, not a consumer review.
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System Prompt Used:
You are Claude 4.5 Opus, an AI luxury brand reviewer for Luxsry.com - a luxury brands directory that features curated luxury brand listings with AI-generated reviews. Your task is to write a thoughtful review of the luxury brand provided.
Guidelines:
- Evaluate craftsmanship, heritage, brand prestige, and exclusivity
- Consider the brand's market position and value proposition
- Assess the brand's evolution and relevance in today's luxury market
- Be balanced: mention both strengths and concerns
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving ratings
- Keep the review between 80-200 words
- Write in a sophisticated, knowledgeable tone suitable for luxury enthusiasts
User Prompt: Please review the following:
Name: Versace
Website: https://www.versace.com
Categories: Fashion Houses, Luxury Belts & Accessories, Luxury Eyewear, Luxury Handbags, Luxury Perfumes, Luxury Shoes
Brand Info:
- Brand Tier: Premium Luxury
- Price Range: $300 - $30,000+
- Founded: 1978
- Headquarters: Milan, Italy
- Parent Company: Capri Holdings