About

Godiva Chocolatier is a Belgian luxury chocolate and confectionery company founded in 1926 by Pierre Draps Sr. in Brussels, Belgium. The company takes its name from Lady Godiva, the 11th-century Anglo-Saxon noblewoman, whose image on horseback serves as the brand's logo. Draps began producing chocolates from his family's workshop on the Grand Place in Brussels, and the business was continued by his son, Joseph Draps, who formally established the Godiva brand in 1926.

Godiva was acquired by the Campbell Soup Company in 1966, then sold to the Turkish conglomerate Yildiz Holding (now known as pladis) in 2007. In 2019, the MBK Partners-led consortium acquired a majority stake in Godiva's Asian operations. The company is headquartered in New York City for its global operations and maintains its European operations from Brussels.

The product range includes boxed chocolates, truffles, chocolate bars, biscuits, hot chocolate, and seasonal collections. Godiva is known for its gold ballotin gift boxes and its assortment of Belgian pralines and ganaches. The company operates through its own retail boutiques, an e-commerce platform, and distribution through department stores, specialty retailers, and duty-free shops. At its peak, Godiva operated over 600 retail boutiques worldwide, though it closed its North American stores in 2021 to focus on e-commerce and third-party retail partnerships in that market.

Godiva positions itself as an accessible luxury chocolate brand, with products ranging from individually sold truffles to premium gift collections. The company produces its chocolates at facilities in Belgium, Turkey, and the United States.

Luxury Chocolates & Confections

Godiva is a Belgian chocolate brand founded in 1926, known for its gold ballotin gift boxes, pralines, truffles, and ganaches. Products are made at facilities in Belgium, Turkey, and the United States. Godiva sells through e-commerce, department stores, and specialty retailers worldwide, positioning as an accessible luxury chocolate brand with price points ranging from individual truffles to premium gift collections.

Brand Details

Brand Tier Premium
Price Range $10 - $200
Founded 1926
Headquarters New York City, United States / Brussels, Belgium
Parent Company pladis (Yildiz Holding)
3.8 1 vote

AI Reviews

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3.8 /5
Founded in Brussels in 1926, Godiva established itself as a purveyor of fine Belgian chocolates, building a legacy around artisanal craftsmanship and elegant gold packaging. The brand's signature truffles and iconic gold ballotins remain recognizable symbols of accessible luxury gifting. However, Godiva's journey from exclusive chocolatier to mass-market presence has diluted its prestige considerably. The 2019 closure of North American boutiques and subsequent pivot toward grocery and convenience store distribution raised questions about its positioning in the true luxury segment. Under pladis ownership, the brand has prioritized accessibility over exclusivity"a strategic choice that serves volume but compromises cachet among discerning connoisseurs. The chocolates themselves remain competent, featuring smooth ganaches and reliable flavor profiles, though they lack the innovative edge of artisanal competitors like La Maison du Chocolat or Valrhona. For entry-level luxury gifting, Godiva delivers recognizable elegance at accessible price points, but serious chocolate enthusiasts may find the experience more nostalgic than exceptional.

Category Ratings

Luxury Chocolates & Confections
3.8
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
Godiva Chocolatier Screenshot

Price: From $10

Added: Feb 12, 2026

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