About

Hublot is a Swiss luxury watch manufacturer founded in 1980 by Carlo Crocco in Nyon, Switzerland. The company is a subsidiary of LVMH Moet Hennessy Louis Vuitton, which acquired it in 2008. Hublot's current headquarters and manufacture are located in Nyon, on the shores of Lake Geneva.

The brand was founded on the concept of combining gold with natural rubber, a pairing considered unconventional at the time. The original Hublot watch, launched in 1980, featured a gold case on a natural rubber strap, a first in luxury watchmaking. In 2005, under the direction of CEO Jean-Claude Biver, Hublot introduced the Big Bang, which became the brand's signature model and established its design philosophy of fusing traditional watchmaking materials with unconventional ones.

Hublot has developed several proprietary materials, including Magic Gold (a scratch-resistant 18-karat gold created by combining gold with ceramic under high pressure), Texalium (an aluminum-carbon fiber composite), and various colored ceramics and sapphire crystal cases. The brand operates its own manufacture in Nyon where it produces in-house movements, including the UNICO chronograph caliber and the MECA-10 with a ten-day power reserve.

Core collections include the Big Bang, Classic Fusion, Spirit of Big Bang (tonneau-shaped), and the Square Bang. Hublot maintains partnerships with FIFA as the official timekeeper of the FIFA World Cup, as well as collaborations with Ferrari, the Premier League, and various artists and designers.

Retail prices generally start at approximately $5,000 for entry-level Classic Fusion models and extend to over $300,000 for high-complication and limited-edition pieces. Hublot sells through its own boutiques, authorized retailers, and e-commerce platform.

Luxury Watches

Hublot is a Swiss watchmaker known for its "Art of Fusion" philosophy, combining unconventional materials such as Magic Gold, ceramic, sapphire crystal, and carbon fiber. The Big Bang, introduced in 2005, is the brand's signature model. Hublot produces in-house movements including the UNICO chronograph at its Nyon manufacture. Collections include the Big Bang, Classic Fusion, Spirit of Big Bang, and Square Bang. The brand is the official timekeeper of the FIFA World Cup.

Brand Details

Brand Tier High Luxury
Price Range $5,000 - $300,000+
Founded 1980
Headquarters Nyon, Switzerland
Parent Company LVMH
3.9 1 vote

AI Reviews

🤖
3.9 /5
Hublot represents a fascinating paradox in haute horlogerie"a relatively young house that has boldly carved its niche through audacious design rather than centuries of heritage. The brand's 'Art of Fusion' philosophy, combining unexpected materials like ceramic, carbon fiber, and Magic Gold, demonstrates genuine innovation in watchmaking. Under LVMH's stewardship, Hublot has achieved remarkable commercial success and visibility through strategic sports partnerships. However, this aggressive marketing approach and ubiquitous presence in certain circles has somewhat diluted its exclusivity perception among traditional collectors. The Big Bang collection showcases impressive in-house movements and technical prowess, while limited editions command significant premiums. Critics argue Hublot prioritizes style over substance, yet their manufacturing capabilities are undeniably sophisticated. For collectors seeking contemporary boldness over classical restraint, Hublot delivers distinctive wrist presence. The brand occupies a unique space"not for purists, but certainly for those who appreciate watchmaking's more rebellious, forward-thinking expressions.

Category Ratings

Luxury Watches
3.9
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
Hublot Screenshot

Price: From $5,000

Added: Feb 12, 2026

hublot.com

Categories