Bell & Ross
About
Bell & Ross is a French luxury watch brand founded in 1992 by Bruno Belamich (Bell) and Carlos A. Rosillo (Ross) in Paris, France. The brand was established with a focus on producing professional-grade instruments for military personnel, law enforcement, astronauts, and underwater divers. Watch manufacturing is carried out in La Chaux-de-Fonds, Switzerland.
The brand's design philosophy is rooted in four principles derived from military and aeronautical instrumentation: legibility, functionality, precision, and water resistance. Bell & Ross's most recognizable design is the BR 01, a square-cased instrument watch directly inspired by aircraft cockpit clocks. The square case with four visible screws at each corner has become the brand's signature silhouette.
Core collections include the BR 05 (a contemporary square-within-round urban watch with integrated bracelet), BR 03 (a more compact version of the instrument watch), BR V (heritage-inspired round-cased pieces), the Experimental line (concept watches featuring unusual complications and materials), and the BR-X line (high-complication pieces including skeleton and tourbillon models). Bell & Ross also produces a range of aviation-themed desk clocks.
Bell & Ross timepieces use both manufacture-exclusive and Swiss-made movements from established suppliers. The brand has worked with the French Air Force and Space Agency (CNES) on professional instrument watches. In recent years, the BR 05 collection has expanded the brand's appeal beyond its military and aviation core.
Retail prices generally start at approximately $2,500 for BR V2 models and extend to over $50,000 for high-complication and limited-edition references. Bell & Ross operates boutiques in several cities and sells through authorized retailers and its own e-commerce platform.
The brand's design philosophy is rooted in four principles derived from military and aeronautical instrumentation: legibility, functionality, precision, and water resistance. Bell & Ross's most recognizable design is the BR 01, a square-cased instrument watch directly inspired by aircraft cockpit clocks. The square case with four visible screws at each corner has become the brand's signature silhouette.
Core collections include the BR 05 (a contemporary square-within-round urban watch with integrated bracelet), BR 03 (a more compact version of the instrument watch), BR V (heritage-inspired round-cased pieces), the Experimental line (concept watches featuring unusual complications and materials), and the BR-X line (high-complication pieces including skeleton and tourbillon models). Bell & Ross also produces a range of aviation-themed desk clocks.
Bell & Ross timepieces use both manufacture-exclusive and Swiss-made movements from established suppliers. The brand has worked with the French Air Force and Space Agency (CNES) on professional instrument watches. In recent years, the BR 05 collection has expanded the brand's appeal beyond its military and aviation core.
Retail prices generally start at approximately $2,500 for BR V2 models and extend to over $50,000 for high-complication and limited-edition references. Bell & Ross operates boutiques in several cities and sells through authorized retailers and its own e-commerce platform.
Luxury Watches
Bell & Ross is a French watch brand producing aviation and military-inspired timepieces manufactured in Switzerland. The square-cased BR 01 and BR 03, inspired by cockpit clocks, are the brand's signature designs. Collections include the BR 05 (urban sport watch with integrated bracelet), BR 03, BR V (heritage round cases), and BR-X high-complication line. The brand has collaborated with the French Air Force and CNES space agency.
Brand Details
Brand Tier
Premium Luxury
Price Range
$2,500 - $50,000+
Founded
1992
Headquarters
Paris, France
Parent Company
Independent
