Etro
About
Etro is recognized for its distinctive use of the paisley motif, which has been central to the brand's identity since its founding. The house originally specialized in premium textiles and fabrics before expanding into a full fashion house producing men's and women's ready-to-wear, accessories, leather goods, shoes, fragrances, and a home furnishings line. Etro's design language is characterized by rich prints, vibrant colors, and a bohemian sensibility that incorporates influences from travel, world cultures, and decorative arts.
The brand's textile heritage remains evident in its products, with Etro operating its own printing facility and maintaining an extensive archive of patterns and designs accumulated over more than five decades. The paisley pattern, which Etro has reinterpreted across countless variations, appears on garments, bags, scarves, and home furnishings. Beyond paisley, the house employs floral, geometric, and cultural motifs drawn from its global design references.
Etro operates boutiques in major cities worldwide, including flagships in Milan's Via Montenapoleone, New York, London, Paris, and major Asian markets. The company sells through its own e-commerce platform and select luxury retailers and department stores. The brand presents its collections during Milan Fashion Week. Etro's home furnishings division produces fabrics, wallcoverings, furniture, and decorative accessories featuring the house's signature prints.
Designer Clothing
Etro's ready-to-wear collections feature vibrant prints, paisley motifs, and richly colored fabrics for men and women. Core products include printed shirts, dresses, tailored jackets, knitwear, and trousers. The brand operates its own printing facility, allowing control over its textile production. Designs incorporate influences from travel, world cultures, and decorative arts.
Fashion Houses
Etro is an Italian fashion house founded in 1968, recognized for its signature paisley prints and bohemian-luxe aesthetic. The house produces men's and women's ready-to-wear collections presented during Milan Fashion Week. Under creative director Marco De Vincenzo, the brand continues its heritage of richly printed fabrics and globally inspired design.
Luxury Belts & Accessories
Etro produces accessories including scarves, belts, wallets, ties, and small leather goods. Paisley-print scarves and silk ties are signature accessories. The brand's extensive textile archive provides a deep library of print designs used across the accessories collection.
Luxury Handbags
Etro produces handbags and leather goods featuring the brand's signature paisley print in coated canvas, leather, and textile materials. The bag collection includes totes, shoulder bags, crossbody bags, and travel pieces. The paisley-print coated canvas is a recognizable material across the leather goods range.
Luxury Perfumes
Etro produces a range of fragrances in-house, including scents such as Messe de Minuit, Shaal Nur, and Etro Paisley. The brand's perfume collection reflects its bohemian aesthetic with compositions inspired by travel and exotic ingredients. Fragrances are sold through Etro boutiques and select retailers.
