Gentle Monster
About
Gentle Monster is a South Korean luxury eyewear brand founded in 2011 by Hankook Kim in Seoul. The company is owned by IICOMBINED, the parent group also behind cosmetics brand Tamburins and dessert brand Nudake. Gentle Monster has established itself as one of the most prominent luxury eyewear brands to emerge from Asia, competing with European heritage houses in the global market.
The brand is distinguished by its avant-garde retail concept, in which each Gentle Monster store features large-scale art installations, kinetic sculptures, and immersive environments that change periodically. These retail spaces function as experiential galleries as much as commercial stores, and have attracted attention from both the fashion and art worlds. Flagship locations in Seoul, Beijing, Shanghai, New York, and London are recognized for their striking, museum-like interiors.
Gentle Monster's eyewear combines bold, oversized frame shapes with minimalist design details. The brand has collaborated with notable fashion figures and brands, including a partnership with Huawei for smart audio eyewear and a collaboration with Jennie of Blackpink on the Jentle Garden and Jentle Salon collections. The brand produces sunglasses and optical frames in acetate, metal, and titanium.
The company operates stores in major cities across Asia, North America, the Middle East, and Europe, and sells through its own e-commerce platform. Gentle Monster's growth has been driven by strong demand in Asian markets, particularly South Korea, China, and Japan, where the brand holds significant market share in the luxury eyewear segment. The brand positions itself at the intersection of fashion, technology, and contemporary art.
The brand is distinguished by its avant-garde retail concept, in which each Gentle Monster store features large-scale art installations, kinetic sculptures, and immersive environments that change periodically. These retail spaces function as experiential galleries as much as commercial stores, and have attracted attention from both the fashion and art worlds. Flagship locations in Seoul, Beijing, Shanghai, New York, and London are recognized for their striking, museum-like interiors.
Gentle Monster's eyewear combines bold, oversized frame shapes with minimalist design details. The brand has collaborated with notable fashion figures and brands, including a partnership with Huawei for smart audio eyewear and a collaboration with Jennie of Blackpink on the Jentle Garden and Jentle Salon collections. The brand produces sunglasses and optical frames in acetate, metal, and titanium.
The company operates stores in major cities across Asia, North America, the Middle East, and Europe, and sells through its own e-commerce platform. Gentle Monster's growth has been driven by strong demand in Asian markets, particularly South Korea, China, and Japan, where the brand holds significant market share in the luxury eyewear segment. The brand positions itself at the intersection of fashion, technology, and contemporary art.
Luxury Eyewear
Gentle Monster is a South Korean luxury eyewear brand founded in 2011, known for bold, oversized frame designs and avant-garde retail spaces. The brand produces sunglasses and optical frames in acetate, metal, and titanium. Gentle Monster has grown rapidly in Asia and expanded globally, competing with European luxury eyewear houses. Its stores feature rotating large-scale art installations.
Brand Details
Brand Tier
Premium Luxury
Price Range
$200 - $800
Founded
2011
Headquarters
Seoul, South Korea
Parent Company
IICOMBINED
