Oribe is a luxury haircare brand founded in 2008 by stylist Oribe Canales and beauty industry executive Daniel Kaner. The brand was created to bring a fashion-level aesthetic and performance standard to professional haircare. Oribe Canales, a Cuban-born hairstylist, spent decades working with top fashion magazines, runway shows, and celebrities before lending his name and expertise to the product line. The brand is now owned by Kao Corporation, the Japanese personal care conglomerate, which acquired it in 2017.

Oribe's product portfolio spans shampoos, conditioners, styling products, treatments, and tools. The line is organized by hair concern and styling need, with collections addressing volume, moisture, texture, color protection, and repair. Signature products include the Dry Texturizing Spray, Gold Lust Repair & Restore Shampoo, and the Supershine Moisturizing Cream. The brand is also known for its Cote d'Azur fragrance, which is incorporated across the product range and available as a standalone eau de parfum and body care line.

Oribe positions itself at the premium end of the professional haircare market, with individual products typically priced between $30 and $80. The brand's packaging features a distinctive embossed canister design. Distribution is through high-end salons, luxury department stores including Bergdorf Goodman and Neiman Marcus, specialty beauty retailers such as Space NK and Bluemercury, and the brand's own e-commerce platform. Oribe maintains a presence in North America, Europe, and select international markets.

Luxury Haircare

Oribe produces a comprehensive range of luxury haircare products including shampoos, conditioners, styling sprays, treatments, and tools. The line is formulated for professional-level performance and organized by hair concern, covering volume, moisture, repair, texture, and color preservation. Signature offerings include the Dry Texturizing Spray and Gold Lust Repair & Restore collection. The brand occupies the premium tier of professional haircare and is distributed through high-end salons and luxury retailers.