Leonor Greyl is a French luxury haircare brand founded in 1968 by Jean-Marie Greyl, a Parisian hairstylist, and his wife Leonor, who drew on her knowledge of Brazilian botanical traditions. The brand was among the first to formulate haircare products using plant-based and natural ingredients at a time when the industry relied predominantly on synthetic formulations. The company remains family-owned and is now led by the second generation.

The product range encompasses shampoos, conditioners, masks, treatments, styling products, and oils. Leonor Greyl's formulations emphasize botanical extracts, vegetable oils, and naturally derived active ingredients. Signature products include the Huile de Leonor Greyl pre-shampoo treatment oil, Masque Quintessence for damaged and devitalized hair, and Eclat Naturel nourishing styling cream. The brand's salon treatments, particularly its deep-conditioning rituals using warm botanical oils, have developed a following among clients seeking intensive natural hair repair.

Leonor Greyl positions itself in the niche luxury haircare segment, with individual products typically priced between $30 and $90. The brand maintains a discreet distribution model, selling through its own salon and boutique in Paris, select high-end department stores, specialty beauty retailers, and its e-commerce platform. The brand is available in North America, Europe, and select international markets. Leonor Greyl's approach to haircare emphasizes long-term hair health through gentle, botanically-driven formulations rather than short-term cosmetic effects.

Luxury Haircare

Leonor Greyl produces luxury haircare products formulated with botanical extracts and plant-based active ingredients. The range includes pre-shampoo treatment oils, shampoos, conditioners, intensive masks, and styling creams. The brand pioneered the use of natural ingredients in premium haircare and is known for its in-salon botanical oil treatments. Leonor Greyl remains a family-owned, independent brand operating from Paris and distributing through selective luxury retail channels.