Byredo
About
The brand's fragrance portfolio includes eau de parfums, eau de toilettes, hair perfumes, body care, and home fragrances such as candles and room sprays. Notable fragrances include Gypsy Water, Bal d'Afrique, Mojave Ghost, and Blanche. Byredo's approach to perfumery favors unexpected ingredient combinations and conceptual storytelling, with each scent developed around a narrative or emotional theme rather than a conventional fragrance brief. The brand collaborates with several established perfumers including Jerome Epinette and Olivia Giacobetti. Beyond fragrance, Byredo has expanded into leather goods, eyewear, makeup, and accessories, positioning itself as a broader luxury lifestyle brand.
Byredo operates flagship stores in cities including Stockholm, London, Paris, New York, Los Angeles, and Seoul, alongside its e-commerce platform and distribution through select luxury retailers. The brand occupies the premium niche fragrance tier, with standard eau de parfums typically priced between $190 and $300. Byredo's visual identity emphasizes minimalist Scandinavian design, with simple black-and-white packaging that has become a recognizable element of the brand.
Luxury Cosmetics
Byredo's makeup line extends the brand's minimalist design aesthetic to color cosmetics. The collection includes lipsticks, lip balms, mascaras, eyeshadow palettes, and color sticks, with formulations and shades reflecting the brand's artistic sensibility. The makeup range is available through Byredo stores and select retailers.
Luxury Perfumes
Byredo produces niche luxury fragrances developed around conceptual narratives and personal memories. The portfolio includes eau de parfums such as Gypsy Water, Bal d'Afrique, Mojave Ghost, and Blanche, along with hair perfumes, body care, candles, and room sprays. The brand works with established perfumers and favors unexpected ingredient combinations. Byredo occupies the premium niche fragrance segment with minimalist Scandinavian packaging and distribution through its own stores and select luxury retailers.
Brand Details
