Bluemercury
About
The retailer carries a curated assortment of luxury skincare, makeup, haircare, fragrance, and body care brands. Bluemercury's product selection includes established prestige brands alongside niche and independent labels, with a particular emphasis on skincare and treatment-oriented products. The company also develops and sells its own proprietary beauty lines, including M-61 Skincare and Lune+Aster cosmetics. Many Bluemercury locations include in-store spas offering facials, peels, and other skincare treatments administered by licensed aestheticians, integrating retail product recommendations with professional services.
Bluemercury operates over 160 freestanding stores across the United States, primarily in upscale suburban neighborhoods and urban shopping districts, alongside its e-commerce platform. The stores are designed as approachable, service-oriented environments where staff provide personalized beauty consultations. Bluemercury differentiates itself from department store beauty counters through its intimate store format, emphasis on expert staff knowledge, and integration of spa services. The retailer's position within the Macy's organization provides supply chain and operational support while maintaining Bluemercury's distinct brand identity.
Luxury Cosmetics
Bluemercury retails a curated selection of prestige makeup brands alongside its own Lune+Aster cosmetics line. The retailer's over 160 U.S. stores provide personalized beauty consultations and an edited assortment of luxury color cosmetics. Staff expertise and an approachable store format differentiate Bluemercury's cosmetics retail experience from department store beauty counters.
Luxury Haircare
Bluemercury stocks a selection of luxury haircare brands chosen for their formulation quality and professional-grade performance. The retailer offers shampoos, conditioners, treatments, and styling products within its curated prestige beauty assortment across its stores and e-commerce platform.
Luxury Skincare
Bluemercury is a luxury beauty retailer with a strong emphasis on skincare, carrying prestige and niche skincare brands alongside its proprietary M-61 Skincare line. Many locations include in-store spas offering facials and professional skincare treatments, integrating retail product selection with aesthetic services. The retailer's staff provide personalized skincare consultations across its U.S. store network.
Brand Details
