About

Caviar is a Russian luxury customization brand founded in 2004, specializing in the modification and embellishment of premium smartphones, accessories, and personal electronics using precious metals, gemstones, and exotic materials. The company takes existing flagship devices from manufacturers such as Apple and Samsung and transforms them into limited-edition luxury objects through the application of gold, platinum, diamonds, carbon fiber, rare leathers, and other high-value materials.

Caviar's product range centers on customized iPhones and Samsung Galaxy devices, with each collection typically themed around cultural, historical, or artistic motifs. Past collections have drawn inspiration from subjects including space exploration, world leaders, luxury automotive design, and classical art. The brand also produces customized Apple Watch editions, AirPods cases, iPad covers, and accessories such as phone cases and jewelry. Many Caviar products are produced in limited quantities, with some editions restricted to single-digit production runs.

The customization process involves hand-finishing by skilled artisans who apply precious materials to the device chassis and housing. Caviar uses 24-karat gold plating, 18-karat solid gold construction, natural diamonds, and certified exotic leathers depending on the model and collection. Each device is accompanied by a certificate of authenticity and a numbered designation within its limited edition.

Caviar sells primarily through its own e-commerce platform, with international shipping available to most markets. The brand has attracted attention for its high-profile themed editions and the extreme price points of its most exclusive creations, which can reach several hundred thousand dollars for diamond-encrusted models.

Luxury Collectibles

Caviar produces highly limited-edition customized electronics that function as collectible luxury objects. Many editions are restricted to extremely small production runs, with unique serial numbers and certificates of authenticity. Themed collections tied to cultural events, historical figures, and artistic motifs give individual pieces collectible significance beyond their function as electronic devices.

Luxury Phones

Caviar specializes in luxury smartphone customization, transforming flagship Apple and Samsung devices into limited-edition luxury objects using 24-karat gold, platinum, diamonds, and exotic leathers. Each collection features themed designs produced in limited quantities, with some editions restricted to single-digit production runs. Prices range from several thousand dollars for gold-plated models to hundreds of thousands for diamond-set exclusives.

Brand Details

Brand Tier Ultra-Luxury
Price Range $3,000 - $500,000+
Founded 2004
Headquarters Moscow, Russia
4.4 2 reviews

AI Reviews

🤖
4.3 /5
Caviar has carved a distinctive niche in the ultra-luxury customization space, transforming premium smartphones into wearable art pieces adorned with precious metals, exotic materials, and intricate craftsmanship. Founded in Moscow, the brand has become synonymous with extravagant limited editions featuring gold, diamonds, and culturally significant designs that appeal to collectors seeking exclusivity beyond factory offerings. Their craftsmanship demonstrates impressive technical skill, with meticulous attention to detail in metalwork and gemstone settings. However, the brand's aesthetic often leans toward maximalism that may not resonate with those preferring understated luxury. The investment value remains questionable compared to traditional collectibles, as technology obsolescence affects underlying devices. Geopolitical considerations have also impacted brand accessibility and perception in certain markets. For clientele seeking statement pieces that merge technology with precious materials and don't mind bold design language, Caviar delivers genuine exclusivity with production runs often limited to single digits. A fascinating proposition for the right collector.

Category Ratings

Luxury Collectibles
4.2
Luxury Phones
4.3
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.5 /5
Caviar occupies a provocative niche in the ultra-luxury landscape, transforming mass-market technology into polarizing objets d'art. Renowned for encasing flagship devices in materials ranging from 24-karat gold to authentic meteorite, the brand bridges the gap between haute joaillerie and consumer electronics. The craftsmanship is undeniably intricate, featuring elaborate bas-reliefs and mechanical complications that demand attention. However, the value proposition is complex; while the casing is artisanal, the internal technology is ephemeral, rendering these substantial investments functionally obsolete within a few product cycles. Additionally, the aesthetic is unapologetically ostentatious, appealing to those seeking maximum visibility rather than understated elegance. For the collector who values audacity and exclusivity above longevity, Caviar offers a unique, albeit fleeting, statement of wealth.

Category Ratings

Luxury Collectibles
4.1
Luxury Phones
4.8
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Caviar Screenshot

Price: From $3,000

Added: Feb 12, 2026

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