Great Plains Conservation was founded by National Geographic filmmakers Dereck and Beverly Joubert to fund conservation through luxury tourism. The company operates camps in Botswana, Kenya, and Zimbabwe, managing the 320,000-acre Selinda Reserve and running rhino translocation programs across southern Africa.
Great Plains Conservation represents one of the most compelling models in luxury safari: a company where every dollar spent on an extraordinary travel experience directly funds conservation of vast wilderness areas. Founded in Botswana in 2006 by the legendary Dereck and Beverly Joubert, the operation combines National Geographic-level wildlife expertise with lodge design and service standards that compete with the best in Africa. The properties in Botswana and Kenya are deliberately small, ensuring intimacy and minimal environmental impact. The wildlife filmmaking heritage of the Jouberts infuses the guiding philosophy with a depth of natural history knowledge that enriches every game drive. The conservation achievements -- including significant anti-poaching initiatives and habitat restoration projects -- provide substance beyond marketing claims. Pricing is ultra-luxury, but the direct connection between guest revenue and conservation outcomes creates a particularly satisfying value proposition. For travellers who want their safari to represent genuine conservation partnership rather than passive consumption, Great Plains Conservation is among the most meaningful choices available.
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