Graff is a British jeweler specializing in high-quality diamonds. The brand operates its own diamond cutting and polishing facilities, controlling the process from rough stone to finished piece. Collections include Butterfly, Spiral, and Classic Graff lines. The company is known for acquiring and cutting some of the world's most significant rough diamonds.
Graff creates one-of-a-kind high jewelry pieces featuring exceptional diamonds, including rare fancy colored stones. The brand has cut major diamonds including the Lesedi La Rona and the Graff Pink. High jewelry is available through Graff's flagship boutiques on Bond Street, Madison Avenue, and Place Vendome.
Graff offers engagement rings featuring diamonds sourced, cut, and polished in-house. The brand's expertise in diamond cutting allows it to offer stones of exceptional quality. Bridal collections include solitaire, halo, and multi-stone settings. Engagement rings are available in Graff boutiques with personal consultation.
Graff produces luxury watches including the GyroGraff (double-axis tourbillon) and jewelry timepieces set with the brand's own diamonds. Watch collections include the Spiral and Classic lines. Timepieces are manufactured in Geneva, combining the brand's diamond expertise with Swiss horological craftsmanship.
Graff stands as one of the most formidable names in the world of extraordinary diamonds. Founded by Laurence Graff"often called the 'King of Diamonds'"the house has acquired and cut some of history's most significant stones, including portions of the legendary Lesedi La Rona. Their vertical integration, from rough diamond sourcing to finished masterpiece, ensures unparalleled quality control and stone selection that few competitors can match. In high jewelry, Graff operates at the absolute pinnacle, creating museum-worthy pieces that command auction records. Their fine jewelry and engagement collections, while exceptional, benefit from this halo effect, offering clients access to the Graff diamond expertise at more accessible price points. The watch division, though technically accomplished and beautifully gem-set, remains a newer endeavor that hasn't yet achieved the horological prestige of their jewelry counterpart. For collectors seeking the finest diamonds on earth, Graff remains an unimpeachable choice"a house where rarity and brilliance converge with remarkable consistency.
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