Om oss

Loro Piana er et italiensk luksusmotefirma som spesialiserer seg på høyend tekstiler, kashmir og finull-produkter. Selskapet sporer sine røtter tilbake til begynnelsen av 1800-tallet, da Loro Piana-familien begynte å handle med ull i Trivero, i Piedmont-regionen i Italia. Det moderne selskapet ble formelt etablert i 1924 av Pietro Loro Piana. I 2013 kjøpte LVMH Moet Hennessy Louis Vuitton en 80 prosents eierandel i Loro Piana for omtrent 2 milliarder euro, med Loro Piana-familien som beholder en minoritetsandel.

Loro Piana er anerkjent som en av verdens fremste produsenter av kashmir og finull. Selskapet innhenter råkashmir direkte fra gjetere i Mongolia og Kina og behandler babykashmir, en fiber hentet fra magen til Hircus-geiter under den første kjemmingen. Loro Piana arbeider også med vicuña, en av de sjeldneste og dyreste fibrene i verden, innhentet fra Andesfjellene under bærekraftige høstingsavtaler. Merkevaren behandler i tillegg ekstra-fin merino-ull, lotusblomstsfiber og Kumashibo-lin.

Produktsortimentet encompasser herre- og damebekledning, ytterbekleding, strikkevarer, tilbehør, sko, hjemtekstiler og innredningsstoffer. Merkevaren driver Loro Piana Interiors, en avdeling som leverer premium stoffer til møbelprodusenter og interiørdesignere. Signaturprodukter inkluderer kashmir-reisetepper, Horsey-loaferen og Summer Walk-skoen.

Loro Piana driver over 170 butikker over hele verden, inkludert flaggskipsbutikker i Milano, New York, Paris, London og Tokyo. Selskapet selger gjennom sin egen e-handelsplattform og utvalgte luksuforhandlere. Merkevarens posisjonering vektlegger råmaterialets opprinnelse, tekstilekspertise og diskré luksus, og målretter forbrukere som prioriterer fiberkvalitet og diskré design.

Designer Clothing

Loro Piana's ready-to-wear collections emphasize understated elegance and exceptional fiber quality. Core products include cashmere sweaters, tailored jackets, lightweight knits, silk shirts, and relaxed trousers for men and women. The brand sources and processes its own raw materials, giving it vertical control over textile quality from fiber to finished garment.

Fashion Houses

Loro Piana is an Italian fashion house founded in 1924 in Trivero, Piedmont, specializing in luxury textiles and ready-to-wear crafted from the world's finest fibers. The brand produces men's and women's collections centered on cashmere, baby cashmere, vicuna, and extra-fine Merino wool. Loro Piana is widely regarded as one of the foremost textile houses in luxury fashion.

Luxury Belts & Accessories

Loro Piana produces accessories including cashmere scarves, travel blankets, hats, gloves, belts, and small leather goods. The brand's cashmere travel blankets and stoles are signature products. Accessories showcase the same fiber expertise applied across the broader product range, with cashmere, baby cashmere, and vicuna options available.

Luxury Outerwear

Loro Piana produces luxury outerwear including cashmere overcoats, the Storm System water-resistant cashmere jacket, quilted gilets, shearling coats, and travel jackets. The Storm System technology applies a breathable waterproof membrane to cashmere and fine wool fabrics, allowing technical performance in premium natural fibers. Outerwear represents a core product category for the brand.

Luxury Shoes

Loro Piana produces men's and women's footwear including the Summer Walk loafer, Open Walk ankle boot, and the Nuages cashmere sneaker. The Summer Walk, a soft deerskin moccasin, has become one of the brand's most recognizable products. Shoes are handcrafted in Italy using premium leathers and suede.

Brand Details

Brand Tier High Luxury
Price Range $400 - $30,000+
Founded 1924
Headquarters Milan, Italy
Parent Company LVMH
4.5
1 reviews
Quality & Craftsmanship
5
Fit & Comfort
4.5
Customer Experience
4.5
Design & Aesthetics
4
Investment Value
3.5
Claude Opus 4.6
AI Review
4.5/5

Loro Piana represents the pinnacle of quiet luxury — the kind of brand where the quality speaks before any logo does. Their mastery of raw materials is genuinely unmatched; their cashmere sourcing from Mongolia and exclusive access to vicuña wool from Peru place them in a category few competitors can touch. The fabrics have a hand-feel that is immediately distinguishable from lesser brands. Since LVMH's acquisition in 2013, the brand has expanded its retail presence while largely maintaining its artisanal identity, though some longtime devotees worry about gradual commercialization. The pricing is extreme even by luxury standards — a simple cashmere sweater can exceed $2,000 — and you're paying substantially for the name alongside the material quality. The aesthetic skews conservative and understated, which is either a strength or limitation depending on your perspective. For those who value material excellence over visible branding, Loro Piana remains the gold standard in luxury textiles.

Pros
  • Unrivaled material quality, particularly in cashmere and vicuña wool
  • Quintessential quiet luxury — understated elegance without loud branding
  • Vertically integrated supply chain ensuring control over raw material sourcing
  • Timeless, season-proof designs that age gracefully
Cons
  • Pricing is steep even relative to other luxury brands, with questionable value on simpler pieces
  • Aesthetic range is narrow — very conservative and may feel limiting
  • Post-LVMH acquisition raises long-term concerns about brand dilution
Quality & Craftsmanship
5
Customer Experience
4.5
Fit & Comfort
4.5
Design & Aesthetics
4
Investment Value
3.5
Feb 27, 2026