Floris London, established in 1730, is a Royal Warrant-holding perfumer that produces a men's grooming range including shaving creams and aftershave balms scented with its heritage fragrances. The brand is family-owned through nine generations and operates from its original Jermyn Street shop. Its nearly 300-year legacy makes it one of the oldest luxury grooming-adjacent brands in the world.
Floris London holds a unique distinction as the oldest continuously operating perfumer in the world, with a royal heritage stretching back to 1730. While primarily known as a fragrance house, Floris grooming range benefits from nearly three centuries of olfactory expertise, resulting in scented grooming products of exceptional sophistication. The shaving soap in the Elite and No.89 fragrances demonstrates how quality scent composition elevates the daily grooming ritual from functional to genuinely pleasurable. The broader grooming range includes bath and body products infused with the same expertly crafted fragrances that define the house. The Jermyn Street boutique remains a wonderful sensory experience for visitors. Under family ownership for nine generations, Floris has maintained its standards while carefully expanding distribution. The grooming range is smaller than dedicated shaving specialists, but what it offers is distinguished by a fragrance quality that competitors simply cannot match. For those who believe that scent is the most important element of the grooming experience, Floris is without equal.
Latest from Luxiles
Dive watches outsell every other category in high-end watchmaking, yet almost none of their owners go near water. Eight major models compared on what actually matters: case thickness, cuff clearance, and honest wearability with tailored clothing.
Architectural-grade smart home systems from Crestron, Savant, and Control4 cost $50K-$200K and disappear into the walls. What the money buys, what the ongoing costs look like, and which platform to choose.
A critical look at what Augustinus Bader, La Mer, Dr. Barbara Sturm, and the rest of the $300 moisturizer tier actually deliver — and where the science stops and the branding begins.
For collectors who already have the GT and the SUV, a premium motorcycle fills the last gap. Six machines across touring, sport, and heritage categories, with real ownership costs.
Powered by Rexiew