Floris London holds a unique distinction as the oldest continuously operating perfumer in the world, with a royal heritage stretching back to 1730. While primarily known as a fragrance house, Floris grooming range benefits from nearly three centuries of olfactory expertise, resulting in scented grooming products of exceptional sophistication. The shaving soap in the Elite and No.89 fragrances demonstrates how quality scent composition elevates the daily grooming ritual from functional to genuinely pleasurable. The broader grooming range includes bath and body products infused with the same expertly crafted fragrances that define the house. The Jermyn Street boutique remains a wonderful sensory experience for visitors. Under family ownership for nine generations, Floris has maintained its standards while carefully expanding distribution. The grooming range is smaller than dedicated shaving specialists, but what it offers is distinguished by a fragrance quality that competitors simply cannot match. For those who believe that scent is the most important element of the grooming experience, Floris is without equal.