About

BMW Motorrad is the motorcycle division of BMW Group, producing motorcycles and scooters since 1923, when the first BMW motorcycle, the R 32, was introduced at the Paris Motor Show. The division is headquartered in Munich, Germany, with its primary manufacturing facility in Berlin-Spandau, and additional production plants in Manaus, Brazil, Rayong, Thailand, and Chennai, India. BMW Motorrad is distinguished by its long-standing use of the boxer twin-cylinder engine layout, in which horizontally opposed cylinders provide a low center of gravity and smooth power delivery. While the boxer engine remains a signature of the brand, the current lineup also includes inline-four, parallel-twin, and single-cylinder powertrains across various model families. The product range is extensive: the R series features boxer engines for touring and adventure riding, the S 1000 RR is a world-class superbike, the F series offers middleweight adventure and touring options, the G series provides entry-level accessibility, the K series delivers luxury touring with inline-four power, the M series represents the highest-performance variants, and the CE series introduces electric mobility. The R 1300 GS, the latest evolution of BMW's iconic adventure touring motorcycle, continues to be one of the best-selling large-displacement motorcycles in the world. BMW Motorrad also produces the C series of premium scooters for urban mobility. The division sells approximately 200,000 vehicles annually across more than 100 markets worldwide, maintaining its position as one of the largest and most technologically advanced motorcycle manufacturers globally.

Luxury Motorcycles

BMW Motorrad produces a wide range of premium motorcycles including the iconic R 1300 GS adventure tourer, S 1000 RR superbike, K 1600 luxury tourer, R 18 heritage cruiser, and M performance models. The division is known for its signature boxer twin engines, advanced rider electronics, and comprehensive model range spanning sport, touring, adventure, urban, and heritage segments.

Brand Details

Brand Tier Premium
Price Range $6,000 - $40,000+
Founded 1923
Headquarters Munich, Germany
Parent Company BMW Group
4.5 2 reviews

AI Reviews

🤖
4.2 /5
BMW Motorrad represents a century of German engineering excellence in the two-wheeled realm. Since 1923, the marque has cultivated a distinctive identity through its signature boxer engine configuration and innovative shaft drive systems, establishing itself as the thinking rider's choice. The brand excels in touring and adventure segments, with the R 1250 GS achieving near-legendary status among discerning motorcyclists. Build quality is exemplary, featuring premium materials, sophisticated electronics, and industry-leading safety technologies. However, BMW Motorrad occupies a curious position"undeniably premium yet not quite reaching the rarefied exclusivity of bespoke Italian manufacturers or limited-production specialists. Dealer experiences can feel more clinical than luxurious, and the brand's accessibility, while commercially astute, somewhat dilutes its prestige. That said, for those valuing reliability, technological innovation, and refined long-distance capability over emotional Italian drama, BMW Motorrad delivers an exceptionally polished ownership experience that justifies its premium positioning.

Category Ratings

Luxury Motorcycles
4.2
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.7 /5
Celebrating a century of engineering excellence, BMW Motorrad stands as a paragon of functional luxury and technological innovation. From the iconic boxer engines to the domination of the adventure segment with the GS series, the Munich-based marque masterfully balances heritage with cutting-edge performance. The recent introduction of the M division to their two-wheeled lineup elevates the brand into true exotic territory, offering carbon-fiber-clad precision for the discerning enthusiast. While their accessible entry-level models slightly dilute overall exclusivity, the upper-echelon tourers and superbikes offer an unrivaled synthesis of comfort and adrenaline. Reliability is legendary, though the complexity of proprietary electronics can necessitate costly maintenance"a justifiable premium for the quintessential 'Ultimate Riding Machine'.

Category Ratings

Luxury Motorcycles
4.7
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
BMW Motorrad Screenshot

Price: From $6,000

Added: Feb 12, 2026

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