Harley-Davidson is an American motorcycle manufacturer founded in 1903 by William S. Harley and Arthur Davidson in Milwaukee, Wisconsin, where the company remains headquartered. It is one of the oldest motorcycle manufacturers in continuous operation and one of the most culturally significant American brands across any industry. Harley-Davidson is publicly traded on the New York Stock Exchange under the ticker symbol HOG. The company is primarily known for its heavyweight cruiser and touring motorcycles powered by large-displacement V-twin engines, which produce the distinctive exhaust note and low-end torque that define the brand's riding character. The current motorcycle lineup is organized into several families: Touring models including the Road Glide, Street Glide, and Ultra Limited, which represent the pinnacle of long-distance luxury motorcycle travel with full fairings, integrated audio systems, and expansive luggage capacity; Softail models that blend classic styling with modern chassis technology; the Sportster S with its Revolution Max engine; and the Pan America adventure touring motorcycle. The Grand American Touring lineup, in particular, represents Harley-Davidson's luxury positioning within the motorcycle market, with fully equipped touring models exceeding $30,000 and offering heated seats, GPS navigation, infotainment systems, and premium audio. Harley-Davidson also operates LiveWire as a standalone electric motorcycle brand. The company maintains a global network of more than 1,000 authorized dealers and produces approximately 180,000 motorcycles per year. The Harley Owners Group (H.O.G.) is one of the largest manufacturer-sponsored motorcycle communities in the world.

Luxury Motorcycles

Harley-Davidson's Grand American Touring lineup represents luxury motorcycle travel, with models such as the Road Glide, Street Glide, and Ultra Limited featuring full fairings, premium audio systems, GPS navigation, heated seats, and extensive luggage capacity. The Touring range is designed for long-distance comfort and commands prices exceeding $30,000 for fully equipped models.