La Prairie is a Swiss luxury skincare house founded in 1978, drawing on the legacy of Clinique La Prairie, a renowned wellness clinic established in Montreux, Switzerland, in 1931. The brand is owned by Beiersdorf AG, the German personal care conglomerate. La Prairie specializes in science-driven skincare that incorporates advanced biotechnological ingredients, with its formulations developed in Swiss laboratories. The brand's product lines are organized into collections named after precious materials, including the Platinum Rare Collection, the Pure Gold Collection, the White Caviar Collection, and the Skin Caviar Collection. The Skin Caviar line, featuring caviar-derived extracts, is among the brand's most recognized offerings and includes the Skin Caviar Luxe Cream and the Skin Caviar Absolute Filler. La Prairie positions itself at the pinnacle of the luxury skincare market, with individual products routinely priced in the hundreds to thousands of dollars. The brand's packaging frequently incorporates cobalt blue jars and silver accents that have become signature visual identifiers. Distribution is highly selective, limited to La Prairie boutiques, premier department stores, and authorized luxury retailers worldwide. La Prairie maintains a strong presence in Europe, North America, and the Asia-Pacific region, where Swiss provenance and scientific credibility carry significant brand equity.

Luxury Skincare

La Prairie offers ultra-luxury skincare formulated in Swiss laboratories using advanced biotechnology and rare ingredients including caviar extracts, platinum, and pure gold. Product lines such as Skin Caviar, Platinum Rare, Pure Gold, and White Caviar address anti-aging, firming, brightening, and intensive hydration. The brand occupies the uppermost tier of the prestige skincare market, with its Platinum Rare collection representing some of the most expensive skincare products commercially available.