Rosewood Hotels & Resorts is an ultra-luxury hospitality brand that manages a collection of distinctive hotels and resorts worldwide. The company was founded in 1979 by Caroline Rose Hunt, daughter of Texas oil baron H.L. Hunt, with the opening of the Mansion on Turtle Creek in Dallas. In 2011, Rosewood was acquired by Hong Kong-based New World Development Company, controlled by the Cheng family, and the brand's headquarters subsequently moved to Hong Kong. Rosewood operates under the guiding philosophy of A Sense of Place, which mandates that each property reflect the history, culture, and geography of its specific location rather than adhering to a standardized brand template. This approach results in significant architectural and experiential variation across the portfolio. The brand operates approximately 30 properties across North America, Europe, the Middle East, and Asia, with an active pipeline of future openings. Flagship properties include Rosewood London, Rosewood Hong Kong, and The Carlyle, A Rosewood Hotel in New York. Rosewood has expanded into branded residences and operates Asaya, its dedicated wellness concept featuring integrative programs at select properties. The brand also manages New World Hotels and KHOS, extending its parent company's hospitality reach across multiple market segments. Rosewood properties typically command premium rates, with nightly stays at flagship locations starting above $600.

Luxury Hotels

Rosewood operates ultra-luxury hotels in major cities worldwide, including London, Hong Kong, New York (The Carlyle), Paris, and Vienna. Each property is designed to reflect the culture and heritage of its location through the brand's A Sense of Place philosophy, resulting in individually distinct properties rather than a uniform chain aesthetic.

Luxury Resorts

Rosewood's resort portfolio includes tropical, desert, and coastal properties such as Rosewood Mayakoba on the Riviera Maya and Rosewood Baha Mar in the Bahamas. Resorts feature expansive grounds, private beach access or desert landscapes, multiple dining venues, and comprehensive spa and wellness programs.

Luxury Spas

Rosewood operates Asaya, its proprietary wellness concept available at select properties. Asaya programs take an integrative approach combining traditional healing modalities with modern wellness science, offering personalized programs that may include movement therapy, nutritional guidance, and holistic treatments tailored to individual guests.