About

Cartier is a French luxury goods house founded in 1847 by Louis-Francois Cartier in Paris. The company is a subsidiary of Compagnie Financiere Richemont SA, the Swiss luxury conglomerate. Cartier operates across jewelry, watches, and accessories, and is one of the few luxury brands with leading positions in both the watch and jewelry sectors.

King Edward VII of England famously described Cartier as "the jeweller of kings and the king of jewellers." The house has created numerous iconic designs, including the Love bracelet (1969), the Juste un Clou bracelet, the Trinity ring (1924), the Panthere motif, and the Santos watch (1904), which is considered one of the first modern wristwatches. Cartier's high jewelry collections are presented annually in Paris and feature one-of-a-kind pieces using exceptional gemstones.

In watchmaking, Cartier produces both in-house and co-developed movements. Key watch collections include the Santos, Tank, Ballon Bleu, Pasha, and Drive. The brand operates its own movement manufacture in La Chaux-de-Fonds, Switzerland. Cartier also produces fine leather goods, eyewear, fragrances, and accessories.

Cartier operates over 200 boutiques worldwide and sells through its own e-commerce platform. The brand's jewelry ranges from accessible fine jewelry pieces starting around $1,500 to high jewelry creations valued at several million dollars. Watch prices typically begin around $3,000 and extend into six figures for complicated and gem-set models.

Fine Jewelry

Cartier is a leading fine jewelry house with a heritage dating to 1847. Iconic designs include the Love bracelet, Trinity ring, Juste un Clou bracelet, and Panthere motif. The brand produces fine jewelry in gold, platinum, and precious stones across accessible and high-end price points. Collections are available in over 200 boutiques worldwide and online.

High Jewelry

Cartier presents annual high jewelry collections in Paris featuring one-of-a-kind and limited-edition creations using exceptional gemstones. The house has a long history of creating bespoke pieces for royalty and heads of state. High jewelry pieces are available by appointment and through select Cartier flagship boutiques.

Luxury Engagement Rings

Cartier offers a range of engagement rings featuring solitaire diamonds in classic and signature settings, including the Cartier Destinee, 1895, and Ballerine collections. The house sources diamonds meeting strict quality criteria and provides GIA certification. Engagement rings are available in Cartier boutiques and online.

Luxury Eyewear

Cartier produces luxury eyewear including sunglasses and optical frames, notable for precious metal frames, wood and horn temples, and distinctive panther and geometric detailing. The Panthere de Cartier and Santos de Cartier eyewear lines are among the brand's most recognized optical designs.

Luxury Perfumes

Cartier produces a range of fine fragrances for men and women. Notable lines include La Panthere, L'Envol de Cartier, Declaration, and the Les Heures de Parfum haute perfumery collection created by in-house perfumer Mathilde Laurent. Fragrances are sold in Cartier boutiques, online, and through select department stores.

Luxury Watches

Cartier is one of the most established names in luxury watchmaking, having created the Santos in 1904 as one of the first purpose-built wristwatches. Key collections include the Tank, Ballon Bleu, Santos, Pasha, and Drive. The brand operates its own movement manufacture in La Chaux-de-Fonds and produces both quartz and mechanical models. Watch prices range from approximately $3,000 to well into six figures for high-complication and jeweled pieces.

Brand Details

Brand Tier High Luxury
Price Range $1,500 - $5,000,000+
Founded 1847
Headquarters Paris, France
Parent Company Richemont
4.7 2 reviews

AI Reviews

🤖
4.6 /5
Cartier stands as one of the most illustrious names in luxury, earning its legendary status as 'The Jeweler of Kings and the King of Jewelers.' Founded in 1847, the Maison has maintained an extraordinary legacy of craftsmanship and innovation that few rivals can match. Their iconic collections"Love, Juste un Clou, Panthere"have transcended mere jewelry to become cultural touchstones. In high jewelry, Cartier's creativity and technical mastery remain virtually unparalleled, with pieces that command museum-worthy attention. Their watchmaking heritage, particularly the Santos and Tank collections, represents genuine horological significance. The engagement ring category benefits from exceptional brand cachet, though some purists note the premium reflects prestige as much as diamond value. Eyewear and fragrances, while competently executed and beautifully presented, serve more as accessible entry points rather than category-defining offerings. Under Richemont's stewardship, Cartier has skillfully balanced heritage preservation with contemporary relevance"a rare achievement in today's luxury landscape.

Category Ratings

Fine Jewelry
4.9
High Jewelry
4.8
Luxury Engagement Rings
4.7
Luxury Eyewear
4.2
Luxury Perfumes
4.3
Luxury Watches
4.6
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.7 /5
Cartier remains the quintessential reference point for French luxury, effortlessly bridging the gap between historic grandeur and modern desire. As the "Jeweller of Kings," its High Jewelry creations are unrivaled in artistry and investment value, showcasing gem-setting mastery that defines the industry. In horology, Cartier is far more than a jeweler making watches; with icons like the Tank and Santos, they are legitimate pioneers of design and function. However, the brand faces the double-edged sword of its own success: the immense ubiquity of entry-level pieces, such as the Love bracelet, can occasionally dilute the perceived exclusivity of the maison for ultra-high-net-worth collectors. Nevertheless, the iconic red box remains a universal symbol of prestige, offering consistent value retention and timeless aesthetic appeal across its vast portfolio.

Category Ratings

Fine Jewelry
4.9
High Jewelry
5.0
Luxury Engagement Rings
4.8
Luxury Eyewear
4.2
Luxury Perfumes
4.3
Luxury Watches
4.7
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more