Bulgari
About
The brand is recognized for its bold, colorful jewelry designs that draw on Roman and Greek aesthetic influences, distinguishing it from the more restrained French jewelry tradition. Signature design elements include the Serpenti motif, the B.zero1 ring, the Divas' Dream collection, and the use of large colored gemstones in cabochon cuts. Bulgari's high jewelry collection, presented annually, features exceptional one-of-a-kind pieces.
In watchmaking, Bulgari has established a significant presence through its Octo, Serpenti, and Lvcea collections. The Octo Finissimo line has set multiple world records for the thinnest mechanical watches, including the thinnest automatic, chronograph, tourbillon, minute repeater, and perpetual calendar. Bulgari operates watch manufacturing facilities in Le Sentier and Saignelegier, Switzerland.
Bulgari also produces leather goods, accessories, fragrances (manufactured by Bulgari Parfums), and operates the Bulgari Hotels & Resorts brand in cities including Rome, Milan, London, Dubai, Paris, and Tokyo. The company operates over 300 retail locations worldwide and sells through its own e-commerce platform. Jewelry prices start at approximately $500 for silver pieces and extend into the millions for high jewelry.
Fine Jewelry
Bulgari is an Italian jeweler known for bold, colorful designs rooted in Roman and Greco-Roman aesthetics. Signature collections include the Serpenti, B.zero1, Divas' Dream, and Fiorever. The brand is distinguished by its use of large cabochon-cut colored gemstones and geometric motifs. Jewelry ranges from accessible fine pieces to high-end creations.
High Jewelry
Bulgari presents annual high jewelry collections featuring exceptional gemstones set in bold, architecturally inspired designs. The brand is known for sourcing large, rare colored stones and creating statement pieces that reflect its Roman heritage. High jewelry creations are available by appointment through select Bulgari flagship locations.
Luxury Perfumes
Bulgari produces fragrances for men and women through Bulgari Parfums. Notable lines include the Le Gemme collection inspired by precious stones, Omnia, Man, and the Allegra customizable fragrance line. Fragrances are available in Bulgari boutiques, online, and through department store distribution.
Luxury Watches
Bulgari has become a major name in luxury watchmaking, particularly through the Octo Finissimo line, which holds multiple world records for the thinnest mechanical watches. Collections include the Octo, Serpenti, and Lvcea. The brand operates its own Swiss manufacture and produces in-house movements. Bulgari combines Italian design with Swiss watchmaking expertise.
Brand Details
