Chopard
About
The brand operates across haute horlogerie, fine jewelry, and high jewelry. In watchmaking, Chopard developed the L.U.C line of movements, produced at its manufacture in Fleurier, which have received Geneva Seal and Chronometer certifications. Key watch collections include the L.U.C, Alpine Eagle, Happy Sport (introduced in 1993 with freely moving diamonds between two sapphire crystals), and Mille Miglia, created in association with the classic Italian car race. Chopard has been the official timekeeper and partner of the Mille Miglia rally since 1988.
In jewelry, Chopard is known for the Happy Diamonds concept and produces both fine jewelry and annual high jewelry collections. The brand has been the official partner of the Cannes Film Festival since 1998, creating the Palme d'Or trophy and presenting exclusive red carpet jewelry to attendees.
Chopard has made a significant commitment to sustainable luxury, sourcing 100% ethical gold (Fairmined and recycled) since 2018 through its Journey to Sustainable Luxury initiative. The company operates over 100 boutiques worldwide and sells through its e-commerce platform and authorized retailers.
Fine Jewelry
Chopard produces fine jewelry collections including Happy Diamonds, Happy Hearts, Ice Cube, and My Happy Hearts. The brand is distinguished by its use of freely moving diamonds between sapphire crystals, a signature design element since 1976. Chopard sources 100% ethical gold for all jewelry production.
High Jewelry
Chopard creates annual high jewelry collections and is the official partner of the Cannes Film Festival since 1998, crafting the Palme d'Or trophy and red carpet pieces. The brand's high jewelry combines exceptional gemstones with artistic design, produced in its Geneva workshops using 100% ethically sourced gold.
Luxury Perfumes
Chopard produces fragrances including the Chopard Collection, Happy Chopard, and the Gardens of the Kings prestige line. The brand emphasizes sustainable and natural ingredients in its perfume formulations. Fragrances are available in Chopard boutiques and through selective distribution.
Luxury Watches
Chopard produces luxury mechanical watches through its own manufacture in Fleurier, Switzerland. The L.U.C line features in-house movements with Geneva Seal certification. Key collections include the L.U.C, Alpine Eagle, Happy Sport (with freely moving diamonds), and Mille Miglia. Chopard has been the official partner of the Mille Miglia classic car rally since 1988 and uses 100% ethical gold in production.
Brand Details
