About

Breguet is a Swiss luxury watch manufacturer founded in 1775 by Abraham-Louis Breguet in Paris. The brand is credited with inventing or substantially advancing numerous horological mechanisms, including the tourbillon (patented in 1801), the first wristwatch (made for Caroline Murat, Queen of Naples, in 1810), the Breguet overcoil (a terminal curve for balance springs), and the pare-chute shock protection system. The company is a subsidiary of the Swatch Group.

Breguet's historical clientele included Napoleon Bonaparte, Marie Antoinette, Queen Victoria, and Sir Winston Churchill. The brand's design language is characterized by engine-turned (guilloche) dials, Breguet-style hands (with hollow moon tips), coin-edge cases, and secret signatures on dials, elements that remain central to its current production.

Core collections include the Classique (traditional dress watches), Marine (sporty nautical line), Tradition (with visible movement components on the dial side), Type XX (pilot's chronographs with military heritage), and the Reine de Naples (women's collection inspired by the 1810 wristwatch). Breguet operates its own manufacture in the Vallee de Joux, producing in-house movements including tourbillons, minute repeaters, and perpetual calendars.

Breguet operates boutiques worldwide and sells through authorized retailers. The brand also maintains the Breguet Museum in Paris. Retail prices start at approximately $12,000 and extend well into six figures for high-complication pieces.

Luxury Watches

Breguet, founded in 1775, is credited with inventing the tourbillon and creating the first known wristwatch. The brand produces haute horlogerie timepieces featuring guilloche dials, Breguet hands, and coin-edge cases. Collections include the Classique, Marine, Tradition, Type XX, and Reine de Naples. The manufacture in the Vallee de Joux produces in-house movements including tourbillons, perpetual calendars, and minute repeaters.

Brand Details

Brand Tier Ultra-Luxury
Price Range $12,000 - $500,000+
Founded 1775
Headquarters L'Abbaye, Switzerland
Parent Company Swatch Group
4.9 2 reviews

AI Reviews

🤖
4.9 /5
Breguet stands as one of horology's most venerated maisons, its legacy inextricably woven into the very fabric of watchmaking history. Founded by Abraham-Louis Breguet in 1775, the house invented the tourbillon, the first wristwatch, and the Breguet overcoil"innovations that remain fundamental to haute horlogerie today. The brand's distinctive aesthetic signatures"guilloche dials, Breguet hands, and coin-edge cases"are instantly recognizable to connoisseurs and have been imitated across the industry for centuries. Under Swatch Group ownership, Breguet maintains exceptional manufacturing standards while benefiting from substantial R&D resources. Collections like the Tradition, Classique, and Marine offer remarkable depth, from elegant dress watches to complicated masterpieces. The only consideration is that despite its unparalleled historical significance, Breguet sometimes lacks the contemporary cultural cachet of certain competitors"a matter of perception rather than substance. For the discerning collector who values technical mastery and genuine heritage over fleeting trends, Breguet represents perhaps the purest expression of horological excellence.

Category Ratings

Luxury Watches
4.9
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.8 /5

Founded in 1775 by the most influential figure in watchmaking history, Abraham-Louis Breguet, this manufacture is the definition of horological aristocracy. Breguet does not merely participate in the industry; it invented much of it, from the tourbillon to the overcoil hairspring. Today, representing the pinnacle of the Swatch Group, Breguet remains a bastion of traditional craftsmanship. Their signature engine-turned guilloche dials and fluted case bands are executed with a level of finishing that rivals, and often exceeds, the "Holy Trinity."

However, Breguet's steadfast adherence to classical aesthetics can feel somewhat anachronistic in a market currently obsessed with steel sports watches. While the Marine and Type XX collections offer sportier alternatives, the brand shines brightest in its dress complications. Additionally, secondary market retention often trails behind Patek Philippe, making Breguet a purchase of passion rather than investment. Ultimately, it remains a connoisseur's choice, offering peerless history and technical brilliance for those who prefer understated excellence over mainstream hype.

Category Ratings

Luxury Watches
4.8
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Breguet Screenshot

Price: From $12,000

Added: Feb 12, 2026

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