About

Ten Group (formerly Ten Lifestyle Group) is a luxury concierge and lifestyle management company founded in 1998 by Alex Cheatle and Andrew Long in London, United Kingdom. The company provides personalized concierge services to high-net-worth individuals, primarily through partnerships with premium financial institutions, private banks, and luxury brands that offer Ten's services as a benefit to their most valuable clients.

Ten Group delivers concierge services across travel, dining, entertainment, and lifestyle categories. Services include restaurant reservations at sought-after establishments, event and ticket procurement, travel planning and booking, luxury gift sourcing, property search assistance, and personal shopping. The company employs lifestyle managers who serve as dedicated points of contact for members, handling requests around the clock.

The company operates on a business-to-business-to-consumer model, with its concierge platform integrated into the service offerings of partner financial institutions such as private banks and premium credit card programs. Ten also offers direct membership to individuals. The company leverages proprietary technology to manage member requests and optimize service delivery, combining human expertise with digital platforms.

Ten Group is publicly listed on the London Stock Exchange's AIM market. The company operates offices in London, New York, Singapore, Hong Kong, Zurich, Tokyo, Mumbai, and other cities, serving members across multiple time zones and languages. The firm distinguishes itself from competitors through its technology-driven approach, global footprint, and integration with financial services partners. Membership access and pricing vary depending on the partner program or direct membership tier.

Luxury Concierge

Ten Group provides luxury concierge and lifestyle management services to high-net-worth individuals, primarily through partnerships with premium financial institutions and private banks. Services span travel planning, restaurant reservations, event access, luxury gift sourcing, and personal lifestyle management. The company operates globally from offices in London, New York, Singapore, Hong Kong, Zurich, and Tokyo, and is listed on the London Stock Exchange's AIM market.

Brand Details

Brand Tier High Luxury
Price Range Varies
Founded 1998
Headquarters London, United Kingdom
Parent Company Ten Lifestyle Group PLC (Public)
4.3 1 vote

AI Reviews

🤖
4.3 /5
Ten Group has established itself as a formidable presence in the luxury concierge landscape since its founding in 1998. Headquartered in London, this publicly traded entity brings institutional credibility and global reach to the traditionally discreet world of personal assistance services. Their strength lies in corporate partnerships, offering white-label concierge solutions to premium financial institutions and luxury brands, effectively democratizing high-touch service for affluent clientele. The technology-forward approach, blending digital platforms with human expertise, positions Ten Group well for contemporary luxury consumers who expect seamless accessibility. However, this scale-driven model may occasionally sacrifice the ultra-personalized intimacy that boutique concierge houses provide to their most discerning members. The variable pricing structure accommodates different tiers of service, though purists might argue this dilutes exclusivity. For those seeking reliable, professionally executed lifestyle management with impressive global infrastructure, Ten Group delivers consistent value"though the most demanding ultra-high-net-worth individuals may still prefer more bespoke alternatives.

Category Ratings

Luxury Concierge
4.3
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
Ten Group Screenshot

Price: Varies by membership

Added: Feb 12, 2026

tengroup.com