About

MB&F (Maximilian Busser & Friends) is a Swiss independent watchmaking concept laboratory founded in 2005 by Maximilian Busser in Geneva, Switzerland. The brand operates as an artistic and creative collective rather than a traditional watch manufacturer, collaborating with independent watchmakers, engineers, and artisans to produce unconventional timepieces.

Maximilian Busser, who previously served as managing director of Harry Winston's watch division, founded MB&F to create watches that function as three-dimensional mechanical sculptures. The brand's output is divided into two primary lines: the Horological Machines (HM) series, featuring organic and sculptural case designs often inspired by automotive, aeronautical, and science fiction themes, and the Legacy Machines (LM) series, which reinterprets classical watchmaking complications in round cases with prominent balance wheels displayed on the dial side.

Notable creations include the HM4 Thunderbolt (inspired by aviation), the HM6 Space Pirate (featuring a retractable shield over the tourbillon), the HM9 Flow (air-intake-inspired twin balance wheels), and the LM Perpetual (a perpetual calendar designed by Stephen McDonnell). MB&F also produces collaborative objects with L'Epee 1839, including desk clocks in forms such as robots, octopuses, and spacecraft.

All MB&F movements are developed in-house in collaboration with specialist independent watchmakers. The brand produces fewer than 300 watches per year across its various models. MB&F operates the M.A.D.Gallery (Mechanical Art Devices) exhibition spaces in Geneva, Dubai, Taipei, and other cities.

Retail prices typically range from approximately $50,000 to over $500,000, depending on the complexity and materials of each piece. MB&F timepieces are available through the brand's own galleries and a select network of authorized retailers.

Luxury Watches

MB&F is an independent Swiss creative laboratory producing fewer than 300 watches per year. The Horological Machines (HM) series features sculptural three-dimensional cases inspired by aviation and science fiction, while the Legacy Machines (LM) series reinterprets classical complications. Founded by Maximilian Busser, the brand collaborates with independent watchmakers and artisans. MB&F also operates the M.A.D.Gallery spaces exhibiting mechanical art.

Brand Details

Brand Tier Ultra-Luxury
Price Range $50,000 - $500,000+
Founded 2005
Headquarters Geneva, Switzerland
Parent Company Independent
4.8 1 vote

AI Reviews

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4.8 /5
MB&F (Maximilian Busser & Friends) represents the audacious vanguard of contemporary haute horlogerie. Founded in 2005 by former Harry Winston CEO Maximilian Busser, this Geneva-based independent manufacture has redefined what a timepiece can be through its sculptural 'Horological Machines' and more classical 'Legacy Machines.' Each creation emerges from collaborations with master watchmakers and artisans, resulting in mechanically complex works that blur the line between horology and kinetic art. The brand's commitment to transparency"both literally in their sapphire cases and philosophically in crediting collaborators"sets an admirable industry precedent. Production remains deliberately limited, with most pieces commanding waitlists and exceptional secondary market premiums. While the avant-garde aesthetic isn't universally appealing, and entry prices place these timepieces beyond most collectors' reach, MB&F has earned its position among the elite independent watchmakers. For those seeking horological artistry that challenges convention while honoring traditional craftsmanship, few maisons deliver with such consistent innovation and integrity.

Category Ratings

Luxury Watches
4.8
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
MB&F Screenshot

Price: From $50,000

Added: Feb 12, 2026

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