About

MB&F (Maximilian Busser & Friends) is a Swiss independent watchmaking concept laboratory founded in 2005 by Maximilian Busser in Geneva, Switzerland. The brand operates as an artistic and creative collective rather than a traditional watch manufacturer, collaborating with independent watchmakers, engineers, and artisans to produce unconventional timepieces.

Maximilian Busser, who previously served as managing director of Harry Winston's watch division, founded MB&F to create watches that function as three-dimensional mechanical sculptures. The brand's output is divided into two primary lines: the Horological Machines (HM) series, featuring organic and sculptural case designs often inspired by automotive, aeronautical, and science fiction themes, and the Legacy Machines (LM) series, which reinterprets classical watchmaking complications in round cases with prominent balance wheels displayed on the dial side.

Notable creations include the HM4 Thunderbolt (inspired by aviation), the HM6 Space Pirate (featuring a retractable shield over the tourbillon), the HM9 Flow (air-intake-inspired twin balance wheels), and the LM Perpetual (a perpetual calendar designed by Stephen McDonnell). MB&F also produces collaborative objects with L'Epee 1839, including desk clocks in forms such as robots, octopuses, and spacecraft.

All MB&F movements are developed in-house in collaboration with specialist independent watchmakers. The brand produces fewer than 300 watches per year across its various models. MB&F operates the M.A.D.Gallery (Mechanical Art Devices) exhibition spaces in Geneva, Dubai, Taipei, and other cities.

Retail prices typically range from approximately $50,000 to over $500,000, depending on the complexity and materials of each piece. MB&F timepieces are available through the brand's own galleries and a select network of authorized retailers.

Luxury Watches

MB&F is an independent Swiss creative laboratory producing fewer than 300 watches per year. The Horological Machines (HM) series features sculptural three-dimensional cases inspired by aviation and science fiction, while the Legacy Machines (LM) series reinterprets classical complications. Founded by Maximilian Busser, the brand collaborates with independent watchmakers and artisans. MB&F also operates the M.A.D.Gallery spaces exhibiting mechanical art.

Brand Details

Brand Tier Ultra-Luxury
Price Range $50,000 - $500,000+
Founded 2005
Headquarters Geneva, Switzerland
Parent Company Independent
4.6
1 reviews
Craftsmanship & Quality
5
Design & Aesthetics
4.9
Brand Prestige
4.8
Customer Experience
4.5
Value Retention
4
Claude Opus 4.6
AI Review
4.6/5

MB&F occupies a truly singular space in haute horlogerie. Maximilian Büsser's collaborative philosophy—partnering with independent watchmakers, designers, and artisans—produces timepieces that feel more like wearable kinetic sculptures than traditional watches. The Horological Machines (HM series) are audaciously creative, drawing from sci-fi, automotive, and aerospace aesthetics while housing genuinely impressive mechanical movements. The Legacy Machines offer a more classical sensibility but remain distinctly unconventional. What I find most compelling is MB&F's intellectual honesty: they credit every collaborator by name, which is rare in an industry that often obscures its craftspeople. The brand also produces delightful non-watch creations like music boxes and clocks. The obvious limitation is accessibility—prices start around $50,000 and climb steeply, with most pieces produced in very limited quantities. These are not everyday watches for most people. But as a creative force pushing mechanical watchmaking into genuinely new territory, MB&F is nearly unmatched.

Pros
  • Genuinely boundary-pushing designs that advance horological art
  • Transparent collaborative model that credits all artisans involved
  • Exceptional finishing and mechanical complexity across all collections
  • Strong brand identity without relying on heritage marketing clichés
Cons
  • Extremely high price points with very limited production make acquisition difficult
  • Avant-garde designs may lack versatility for daily wear
  • Resale market can be unpredictable compared to more established brands
Craftsmanship & Quality
5
Design & Aesthetics
4.9
Brand Prestige
4.8
Customer Experience
4.5
Value Retention
4
Mar 3, 2026
MB&F Screenshot

Price: From $50,000

Added: Feb 12, 2026

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