Boucheron
About
Boucheron is recognized for its expertise in working with precious and semi-precious gemstones, innovative use of materials, and designs that draw on natural, architectural, and animal motifs. The brand's signature collections include Serpent Boheme (a sinuous snake motif introduced in the 19th century), Quatre (a graphic four-band ring combining different gold textures, colors, and materials), Jack de Boucheron (a flexible chain design), and Animaux de Collection (animal-themed high jewelry). The brand's workshops on Place Vendome produce both fine jewelry and annual high jewelry collections.
Boucheron's high jewelry creations are presented during Paris Haute Couture Week and feature exceptional gemstones set in elaborate designs. The house also maintains an archive of historical sketches and designs dating to its founding.
In addition to jewelry, Boucheron produces luxury watches, including jewelry timepieces and the Serpent Boheme watch collection, as well as fragrances. The brand's fragrance line includes Quatre, Serpent Boheme, and the Collection of prestige perfumes.
Boucheron operates boutiques in major cities worldwide, including its flagship at 26 Place Vendome. Fine jewelry prices start at approximately $1,500 for entry-level Quatre pieces and extend into the millions for high jewelry. The brand also sells through its own e-commerce platform.
Fine Jewelry
Boucheron, founded in 1858, was the first jeweler on Place Vendome (1893). Signature collections include Serpent Boheme, Quatre (four-band graphic ring), Jack de Boucheron, and Animaux de Collection. The Parisian house is known for innovative material combinations and naturalistic motifs. Fine jewelry is available in Boucheron boutiques worldwide and through e-commerce.
High Jewelry
Boucheron presents high jewelry collections during Paris Haute Couture Week, featuring exceptional gemstones and elaborate naturalistic designs crafted at the Place Vendome workshops. The house draws on an archive of historical sketches dating to 1858. High jewelry creations are available by appointment through select Boucheron flagship boutiques.
Luxury Perfumes
Boucheron produces a range of fragrances including the Quatre and Serpent Boheme lines, as well as a Collection of prestige perfumes. Fragrances are available in Boucheron boutiques and through selective distribution.
Luxury Watches
Boucheron produces luxury jewelry watches and timepieces incorporating its signature design motifs, including the Serpent Boheme watch collection. The brand combines its heritage in high jewelry with Swiss watchmaking, creating pieces that bridge jewelry and horology.
Brand Details
