Brunello Cucinelli
About
The brand began as a cashmere knitwear specialist, introducing color-dyed cashmere at a time when the material was primarily available in neutral tones. Cashmere remains central to the product offering, though the house has expanded into a full lifestyle collection encompassing men's and women's ready-to-wear, outerwear, accessories, shoes, and eyewear. The design approach emphasizes understated elegance, neutral color palettes, and the use of premium natural fibers including cashmere, silk, linen, and fine wool.
Brunello Cucinelli has articulated a business philosophy he terms "humanistic capitalism," which emphasizes fair wages for artisans, sustainable production practices, and investment in the local community. The company's workshops in Solomeo employ skilled craftspeople who produce garments using both traditional handcraft techniques and modern manufacturing methods. The brand does not engage in markdowns or outlet sales.
The company operates over 100 monobrand boutiques worldwide, with flagship stores in New York, Milan, Paris, London, and Tokyo. Products are also distributed through high-end department stores and multi-brand luxury retailers. Brunello Cucinelli reported revenue of approximately 1.14 billion euros in 2023, reflecting continued growth driven by demand for quiet luxury and artisanal quality.
Designer Clothing
Brunello Cucinelli produces men's and women's ready-to-wear centered on cashmere knitwear, tailored separates, and casual luxury sportswear. Core products include cashmere sweaters, blazers, trousers, silk blouses, and knit dresses. Garments are manufactured in the company's Solomeo workshops by skilled artisans using natural fibers. The brand does not engage in seasonal sales or markdowns.
Fashion Houses
Brunello Cucinelli is an Italian fashion house founded in 1978 in Solomeo, Umbria, specializing in luxury cashmere and understated ready-to-wear for men and women. The brand's collections emphasize tonal color palettes, relaxed tailoring, and premium natural fibers. The house is closely associated with the quiet luxury movement, prioritizing material quality and artisanal craftsmanship over visible branding.
Luxury Belts & Accessories
Brunello Cucinelli offers accessories including belts, scarves, hats, small leather goods, and jewelry. Products feature the brand's characteristic muted color palette and premium materials including cashmere, leather, and precious metals. The Monili bead embellishment is a signature decorative element across the women's accessories range.
Luxury Eyewear
Brunello Cucinelli produces luxury eyewear through a partnership with Oliver Peoples, featuring refined frames in acetate and titanium with understated design details. The collection reflects the brand's quiet luxury approach with subtle color tones and minimal branding.
Luxury Outerwear
Brunello Cucinelli's outerwear collection includes cashmere overcoats, shearling jackets, quilted gilets, suede bombers, and lightweight travel blazers. Outerwear is constructed using premium materials including cashmere, vicuna, shearling, and fine suede, with an emphasis on soft construction and understated design. Pieces are produced in the brand's Italian workshops.
Luxury Shoes
Brunello Cucinelli produces men's and women's footwear including suede loafers, leather sneakers, ankle boots, sandals, and espadrilles. Shoes reflect the brand's understated aesthetic, crafted in premium leathers and suede with a focus on comfort and refined simplicity. Footwear is manufactured in Italy.
