Loro Piana is an Italian luxury fashion house specializing in high-end textiles, cashmere, and fine wool products. The company traces its origins to the early nineteenth century, when the Loro Piana family began trading in wool in Trivero, in the Piedmont region of Italy. The modern company was formally established in 1924 by Pietro Loro Piana. In 2013, LVMH Moet Hennessy Louis Vuitton acquired an 80 percent stake in Loro Piana for approximately 2 billion euros, with the Loro Piana family retaining a minority stake.
Loro Piana is recognized as one of the world's foremost processors of cashmere and fine wools. The company sources raw cashmere directly from herders in Mongolia and China, and processes baby cashmere, a fiber obtained from the underbelly of Hircus goats during their first combing. Loro Piana also works with vicuna, one of the rarest and most expensive fibers in the world, sourced from the Andes under sustainable harvesting agreements. The brand additionally processes extra-fine Merino wool, lotus flower fiber, and Kumashibo linen.
The product range encompasses men's and women's ready-to-wear, outerwear, knitwear, accessories, shoes, home textiles, and interiors fabrics. The brand operates Loro Piana Interiors, a division supplying premium fabrics to furniture manufacturers and interior designers. Signature products include cashmere travel blankets, the Horsey loafer, and the Summer Walk shoe.
Loro Piana operates over 170 boutiques worldwide, including flagships in Milan, New York, Paris, London, and Tokyo. The company sells through its own e-commerce platform and select luxury retailers. The brand's positioning emphasizes raw material provenance, textile expertise, and quiet luxury, targeting consumers who prioritize fiber quality and understated design.
Designer Clothing
Loro Piana's ready-to-wear collections emphasize understated elegance and exceptional fiber quality. Core products include cashmere sweaters, tailored jackets, lightweight knits, silk shirts, and relaxed trousers for men and women. The brand sources and processes its own raw materials, giving it vertical control over textile quality from fiber to finished garment.
Fashion Houses
Loro Piana is an Italian fashion house founded in 1924 in Trivero, Piedmont, specializing in luxury textiles and ready-to-wear crafted from the world's finest fibers. The brand produces men's and women's collections centered on cashmere, baby cashmere, vicuna, and extra-fine Merino wool. Loro Piana is widely regarded as one of the foremost textile houses in luxury fashion.
Luxury Belts & Accessories
Loro Piana produces accessories including cashmere scarves, travel blankets, hats, gloves, belts, and small leather goods. The brand's cashmere travel blankets and stoles are signature products. Accessories showcase the same fiber expertise applied across the broader product range, with cashmere, baby cashmere, and vicuna options available.
Luxury Outerwear
Loro Piana produces luxury outerwear including cashmere overcoats, the Storm System water-resistant cashmere jacket, quilted gilets, shearling coats, and travel jackets. The Storm System technology applies a breathable waterproof membrane to cashmere and fine wool fabrics, allowing technical performance in premium natural fibers. Outerwear represents a core product category for the brand.
Luxury Shoes
Loro Piana produces men's and women's footwear including the Summer Walk loafer, Open Walk ankle boot, and the Nuages cashmere sneaker. The Summer Walk, a soft deerskin moccasin, has become one of the brand's most recognizable products. Shoes are handcrafted in Italy using premium leathers and suede.
Loro Piana represents the pinnacle of quiet luxury, a house built on an unparalleled mastery of the world's finest raw materials. Since 1924, this Italian maison has cultivated exclusive relationships with producers of vicuna, baby cashmere, and the finest Merino wools, establishing an almost mythical reputation among connoisseurs. Their outerwear"particularly cashmere coats and the iconic Storm System jackets"remains virtually unmatched in the industry, combining technical innovation with sublime softness. The 2013 LVMH acquisition provided resources while wisely preserving the brand's understated DNA. Clothing exemplifies refined elegance without logos, appealing to those who recognize quality through touch rather than branding. Accessories maintain exceptional standards, though the shoes category, while beautifully crafted, represents a newer endeavor still developing its distinct identity. The price point is formidable, yet justified by material quality that genuinely surpasses competitors. For those who value substance over spectacle, Loro Piana remains the ultimate expression of discreet sophistication.
Category Ratings
Designer Clothing
4.9
Fashion Houses
4.7
Luxury Belts & Accessories
4.6
Luxury Outerwear
5.0
Luxury Shoes
4.3
Feb 12, 2026
AI-Generated Review
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You are Claude 4.5 Opus, an AI luxury brand reviewer for Luxsry.com - a luxury brands directory that features curated luxury brand listings with AI-generated reviews. Your task is to write a thoughtful review of the luxury brand provided.
Guidelines:
- Evaluate craftsmanship, heritage, brand prestige, and exclusivity
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- Be balanced: mention both strengths and concerns
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
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User Prompt: Please review the following:
Name: Loro Piana
Website: https://www.loropiana.com
Categories: Designer Clothing, Fashion Houses, Luxury Belts & Accessories, Luxury Outerwear, Luxury Shoes
Brand Info:
- Brand Tier: High Luxury
- Price Range: $400 - $30,000+
- Founded: 1924
- Headquarters: Milan, Italy
- Parent Company: LVMH