Max Mara is an Italian luxury fashion house founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. The company remains privately held by the Maramotti family, making it one of the largest family-owned fashion companies in the world. Max Mara was one of the first Italian fashion houses to produce luxury ready-to-wear clothing on an industrial scale, combining the quality of atelier-made garments with the accessibility of standardized manufacturing.

The brand is particularly recognized for its outerwear, especially coats. The 101801 coat, a minimalist double-breasted camel coat introduced in 1981, has become one of the most iconic coat designs in modern fashion and remains a bestselling product. Max Mara's design approach emphasizes clean lines, expert tailoring, and investment-quality materials, with a focus on camel hair, cashmere, wool, and premium fabrics sourced from Italian mills.

Max Mara's product range includes women's ready-to-wear, outerwear, handbags, shoes, and accessories. The company operates multiple brand lines including Max Mara (the mainline), Sportmax (a contemporary fashion line), Weekend Max Mara (a more casual offering), and S Max Mara. The mainline and Sportmax represent the luxury tiers of the portfolio. Max Mara does not have a single named creative director; instead, the company employs a design collective approach, though it has collaborated with guest designers including Karl Lagerfeld and Ian Griffiths, who serves as creative director.

Max Mara operates over 400 stores worldwide, with flagships in Milan, New York, London, Paris, and Tokyo. The company sells through its own e-commerce platform and select luxury retailers. Manufacturing is primarily based in Italy across multiple production facilities owned by the group.

Designer Clothing

Max Mara produces women's ready-to-wear collections centered on tailored separates, dresses, knitwear, and suits. The brand is recognized for precision tailoring, investment-quality fabrics sourced from Italian mills, and a sophisticated design language emphasizing clean lines and neutral tones. The Sportmax line offers more directional, fashion-forward designs.

Fashion Houses

Max Mara is an Italian fashion house founded in 1951, known for luxury ready-to-wear and outerwear with an emphasis on expert tailoring and premium fabrics. The company pioneered industrial-scale luxury ready-to-wear in Italy. Collections are presented during Milan Fashion Week. The privately held Maramotti family continues to own and operate the company.

Luxury Belts & Accessories

Max Mara offers accessories including belts, scarves, hats, gloves, and small leather goods. Cashmere scarves and leather belts are core accessories that complement the brand's outerwear and ready-to-wear collections. Products reflect the brand's emphasis on quality materials and refined simplicity.

Luxury Handbags

Max Mara produces handbags and leather goods designed to complement its ready-to-wear collections. Styles include structured day bags, tote bags, and evening clutches. The brand's leather goods emphasize clean design, quality materials, and understated branding consistent with the broader Max Mara aesthetic.

Luxury Outerwear

Max Mara's outerwear is the cornerstone of the brand's identity. The 101801 coat, a double-breasted camel coat introduced in 1981, is one of the most iconic coat designs in modern fashion. The brand produces a range of coats and jackets in camel hair, cashmere, wool, and technical fabrics. Outerwear is manufactured in the company's Italian production facilities.