Missoni is an Italian luxury fashion house founded in 1953 by Ottavio and Rosita Missoni in Gallarate, Italy. The company remains family-controlled, with subsequent generations of the Missoni family involved in the business. In 2023, the Italian investment fund FSI Mid-Market Growth Equity acquired a majority stake in the brand while the family retained a minority position.

Missoni is recognized globally for its multicolored knitted fabrics featuring zigzag, stripe, and wave patterns. The brand developed proprietary knitting techniques that produce complex, space-dyed patterns in lightweight fabrics, distinguishing its products from those of other fashion houses. These colorful, geometric knitwear designs have become synonymous with the Missoni name and are immediately identifiable in the fashion landscape.

The product range encompasses men's and women's ready-to-wear, knitwear, swimwear, accessories, fragrances, and a home furnishings line (Missoni Home). Knitwear remains the core of the brand's offering, with dresses, cardigans, tops, skirts, and trousers produced in the house's signature patterned knits. Missoni Home produces textiles, throws, towels, rugs, and furniture featuring the brand's characteristic patterns.

Missoni presents its collections during Milan Fashion Week. The brand operates boutiques in major cities worldwide and sells through its own e-commerce platform as well as select luxury retailers and department stores. The company's production is based in Italy, with its knitting operations centered in Sumirago, near Varese. Missoni's positioning emphasizes its Italian heritage, artisanal knitwear expertise, and the distinctive visual identity created by its founders.

Designer Clothing

Missoni's ready-to-wear collections center on patterned knitwear for men and women, including dresses, cardigans, tops, skirts, and trousers in the brand's signature zigzag, wave, and stripe patterns. The house uses proprietary knitting techniques to produce lightweight, multicolored fabrics. Production is based at the company's knitting facility in Sumirago, Italy.

Fashion Houses

Missoni is an Italian fashion house founded in 1953, globally recognized for its multicolored zigzag and stripe patterned knitwear. The brand produces men's and women's ready-to-wear collections presented during Milan Fashion Week. Missoni's proprietary knitting techniques and space-dyed patterns are immediately identifiable and have defined the house's visual identity for over seven decades.

Luxury Belts & Accessories

Missoni produces accessories including scarves, hats, belts, and small leather goods featuring the brand's characteristic multicolored patterns. Knitted scarves, headbands, and patterned accessories are signature items that extend the house's knitwear expertise into the accessories category.

Luxury Swimwear

Missoni produces swimwear and beachwear featuring the brand's signature colorful patterns. The swimwear collection includes bikinis, one-piece suits, cover-ups, and resort wear in the house's distinctive knit patterns and prints. Missoni swimwear is sold through the brand's boutiques, e-commerce, and select resort and department store retailers.