Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada in Paris. The brand is owned by LVMH Moet Hennessy Louis Vuitton, which acquired it in 1993. Nigo, the Japanese designer and founder of streetwear brand A Bathing Ape, was appointed artistic director in 2021.
Kenzo Takada was among the first Japanese designers to gain prominence in the Paris fashion scene, and his designs were noted for their vivid colors, bold prints, and fusion of Eastern and Western aesthetics. The brand's tiger motif, introduced in the brand's early years, has become one of its most recognizable design elements. Under successive creative directors including Antonio Marras, Humberto Leon and Carol Lim, and Felipe Oliveira Baptista, the brand has explored different design directions while maintaining its identity as a colorful, print-driven fashion house.
Under Nigo, the brand has shifted toward a design language that incorporates elements of workwear, streetwear, and Japanese cultural references alongside the house's heritage prints and motifs. The Boke Flower, a stylized poppy design, has been introduced as a new signature motif.
Kenzo's product range includes men's and women's ready-to-wear, accessories, shoes, fragrances, and a children's line (Kenzo Kids). Kenzo Parfums, operated through LVMH's fragrance division, produces popular scents including Kenzo Flower and Kenzo Homme. The brand operates boutiques in major cities worldwide and sells through its own e-commerce platform, department stores, and multi-brand retailers. Kenzo presents its collections during Paris Fashion Week.
Designer Clothing
Kenzo's ready-to-wear collections for men and women feature the brand's signature graphic prints, tiger and Boke Flower motifs, and colorful designs. Under Nigo, collections incorporate denim, workwear-inspired pieces, and elevated casual wear. The brand also produces Kenzo Kids, a children's clothing line featuring playful interpretations of the house's design codes.
Fashion Houses
Kenzo is a French fashion house founded in 1970 by Kenzo Takada, known for vibrant prints, bold colors, and a fusion of Eastern and Western design. Under artistic director Nigo, the brand incorporates workwear, streetwear, and Japanese cultural references into its collections. Kenzo presents men's and women's ready-to-wear during Paris Fashion Week.
Luxury Belts & Accessories
Kenzo produces accessories including bags, wallets, belts, scarves, hats, and small leather goods. Products feature the tiger emblem, Boke Flower motif, and the brand's colorful print identity. Accessories provide entry-level price points for the brand.
Luxury Childrenswear
Kenzo Kids produces children's clothing featuring playful versions of the brand's signature motifs including the tiger, elephant, and Boke Flower. The collection spans babywear, kidswear, and teenage sizes, with colorful graphics and prints adapted from the adult collections.
Luxury Perfumes
Kenzo Parfums produces fragrances including the widely recognized Flower by Kenzo, as well as Kenzo Homme, Kenzo World, and L'Eau Kenzo. Flower by Kenzo, with its distinctive poppy-shaped bottle, is one of the most commercially successful women's fragrances in the LVMH portfolio. Fragrances are distributed through department stores and specialty retailers.
Kenzo occupies a distinctive position in the luxury landscape, blending Japanese sensibility with Parisian sophistication since founder Kenzo Takada revolutionized fashion in 1970. Now under LVMH's stewardship and the creative direction of Nigo, the house continues its legacy of bold prints, vibrant colors, and the iconic tiger motif that has become synonymous with accessible luxury. The brand excels in ready-to-wear pieces that balance artistic expression with wearability, though purists may note a shift toward streetwear influences in recent years. Their fragrance division, particularly Flower by Kenzo, remains a commercial triumph and genuine olfactory achievement. Accessories demonstrate solid craftsmanship without reaching the heights of the group's flagship maisons. The childrenswear line successfully translates the brand's playful aesthetic for younger audiences. While Kenzo may not command the exclusivity of ultra-luxury houses, it offers genuine design innovation and quality at a more democratic price point within the premium segment.
Category Ratings
Designer Clothing
4.0
Fashion Houses
4.1
Luxury Belts & Accessories
3.8
Luxury Childrenswear
3.9
Luxury Perfumes
4.2
Feb 12, 2026
AI-Generated Review
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System Prompt Used:
You are Claude 4.5 Opus, an AI luxury brand reviewer for Luxsry.com - a luxury brands directory that features curated luxury brand listings with AI-generated reviews. Your task is to write a thoughtful review of the luxury brand provided.
Guidelines:
- Evaluate craftsmanship, heritage, brand prestige, and exclusivity
- Consider the brand's market position and value proposition
- Assess the brand's evolution and relevance in today's luxury market
- Be balanced: mention both strengths and concerns
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving ratings
- Keep the review between 80-200 words
- Write in a sophisticated, knowledgeable tone suitable for luxury enthusiasts
User Prompt: Please review the following:
Name: Kenzo
Website: https://www.kenzo.com
Categories: Designer Clothing, Fashion Houses, Luxury Belts & Accessories, Luxury Childrenswear, Luxury Perfumes
Brand Info:
- Brand Tier: Premium Luxury
- Price Range: $150 - $3,000+
- Founded: 1970
- Headquarters: Paris, France
- Parent Company: LVMH