Off-White is an Italian luxury streetwear brand founded in 2012 by American designer Virgil Abloh in Milan, Italy. Abloh, who held a degree in architecture from the Illinois Institute of Technology and had previously interned at Fendi alongside Kanye West, launched the label as a bridge between high fashion and street culture. The brand's visual identity is defined by its use of diagonal stripes, quotation marks on product labels, and industrial-inspired design elements such as zip ties and hazard tape motifs.

Off-White gained rapid prominence through its ready-to-wear collections for men and women, which debuted at Paris Fashion Week. The brand expanded into footwear, accessories, handbags, and home goods. A landmark collaboration with Nike, beginning in 2017 with The Ten collection, produced some of the most sought-after sneakers in the secondary market and cemented Off-White's position at the intersection of luxury and streetwear.

Virgil Abloh passed away in November 2021. In 2021, LVMH Moet Hennessy Louis Vuitton acquired a 60 percent stake in Off-White, with Abloh's family and New Guards Group, the Milan-based production and distribution platform that had manufactured the brand since its inception, retaining the remaining shares. Ibrahim Kamara was appointed art and image director in 2022.

Off-White operates standalone boutiques in cities including Milan, Paris, London, New York, Tokyo, and Beijing, and sells through its e-commerce platform and select luxury retailers. Ready-to-wear items typically range from $300 to $2,500, with handbags and collaborative sneaker releases commanding higher prices on the resale market.

Designer Clothing

Off-White presents men's and women's ready-to-wear collections at Paris Fashion Week. The collections blend architectural construction with streetwear references, producing garments that range from graphic T-shirts and hoodies to tailored outerwear and eveningwear. The brand is distributed through its own boutiques and luxury department stores internationally.

Luxury Shoes

Off-White produces a footwear line spanning sneakers, boots, and heeled designs. The brand's Nike collaborations, beginning with The Ten collection in 2017, generated exceptional demand in the sneaker market. Off-White's own-label footwear incorporates the brand's signature design codes, including arrow logos and zip-tie tags.

Luxury Streetwear

Off-White is a Milan-based luxury streetwear label founded in 2012 by Virgil Abloh. The brand's signature visual language includes diagonal stripes, quotation marks, and industrial motifs. Its Nike collaborations produced some of the most coveted sneakers in streetwear history. LVMH acquired a majority stake in 2021. Off-White operates boutiques in major cities and sells through select luxury retailers worldwide.