Bonpoint
About
Bonpoint is a French luxury childrenswear brand founded in 1975 by Marie-France and Bernard Cohen in Paris. The company established its first boutique on the Rue de Tournon in the 6th arrondissement of Paris, offering children's clothing made from high-quality natural fabrics with refined tailoring typically associated with adult luxury fashion.
Bonpoint is known for its use of Liberty prints, hand-smocking, hand-embroidery, and delicate lace details. The brand's collections span newborn through teenage sizes and include ready-to-wear, shoes, accessories, and a children's fragrance line. The signature Bonpoint cherry logo has become a recognized symbol in luxury childrenswear. Fabrics are sourced from established European mills, with an emphasis on organic cotton, cashmere, and fine woolens.
In 2007, the founding family sold the company to the Groupe Arnault family office, the personal investment vehicle of LVMH chairman Bernard Arnault, rather than to the LVMH group itself. The brand operates approximately 120 boutiques worldwide in locations including Paris, London, New York, Tokyo, Hong Kong, and Dubai. Bonpoint also sells through its e-commerce platform and select luxury department stores.
Bonpoint has expanded into complementary categories including a home fragrance line and a children's skincare range. The brand hosts the annual Bonpoint Film Awards and maintains a presence in the Paris fashion calendar. Prices for Bonpoint garments range from approximately $50 for basics to over $1,000 for occasion dresses and outerwear, positioning the brand at the top of the luxury childrenswear market.
Bonpoint is known for its use of Liberty prints, hand-smocking, hand-embroidery, and delicate lace details. The brand's collections span newborn through teenage sizes and include ready-to-wear, shoes, accessories, and a children's fragrance line. The signature Bonpoint cherry logo has become a recognized symbol in luxury childrenswear. Fabrics are sourced from established European mills, with an emphasis on organic cotton, cashmere, and fine woolens.
In 2007, the founding family sold the company to the Groupe Arnault family office, the personal investment vehicle of LVMH chairman Bernard Arnault, rather than to the LVMH group itself. The brand operates approximately 120 boutiques worldwide in locations including Paris, London, New York, Tokyo, Hong Kong, and Dubai. Bonpoint also sells through its e-commerce platform and select luxury department stores.
Bonpoint has expanded into complementary categories including a home fragrance line and a children's skincare range. The brand hosts the annual Bonpoint Film Awards and maintains a presence in the Paris fashion calendar. Prices for Bonpoint garments range from approximately $50 for basics to over $1,000 for occasion dresses and outerwear, positioning the brand at the top of the luxury childrenswear market.
Luxury Childrenswear
Bonpoint is a French luxury childrenswear house founded in 1975 in Paris, producing clothing for newborns through teenagers. Collections feature hand-smocking, hand-embroidery, Liberty prints, and organic fabrics. Owned by the Groupe Arnault family office, the brand operates approximately 120 boutiques worldwide. Bonpoint is widely regarded as one of the premier names in high-end children's fashion.
Brand Details
Brand Tier
High Luxury
Price Range
$50 - $1,500
Founded
1975
Headquarters
Paris, France
Parent Company
Groupe Arnault (family office)
