Agent Provocateur
About
The brand's product range includes lingerie, nightwear, swimwear, hosiery, and accessories. Agent Provocateur is known for its bold design aesthetic, which draws on fashion, art, and cinema to create collections that emphasize color, embroidery, and statement silhouettes. Materials include French and Italian lace, silk, satin, and embroidered tulle. The brand produces seasonal runway-style collections and is recognized for its advertising campaigns, which have historically featured cinematic direction and notable creative collaborators.
Agent Provocateur operates boutiques in major cities including London, New York, Paris, Los Angeles, Dubai, and Hong Kong, as well as a global e-commerce platform. The brand also offers a bridal collection and a made-to-order service for select pieces. Pricing places Agent Provocateur in the premium luxury tier of the lingerie market, with individual pieces typically ranging from $50 for hosiery and accessories to over $1,000 for embroidered sets and silk nightwear. The brand has built a distinct position within luxury lingerie by combining fashion sensibility with intimate apparel craftsmanship.
Luxury Lingerie
Agent Provocateur produces fashion-forward luxury lingerie including bras, briefs, bodysuits, corsets, and hosiery. The brand is known for its bold design language incorporating vivid colors, detailed embroidery, and statement silhouettes crafted from French and Italian lace, silk, and satin. Collections follow a seasonal fashion calendar, and the brand also offers bridal lingerie and made-to-order pieces through its boutiques in major international cities.
Luxury Swimwear
Agent Provocateur's swimwear collection extends the brand's signature provocative aesthetic to beachwear, offering bikinis, one-piece swimsuits, and cover-ups with the same design boldness and material quality found in its lingerie lines. The swimwear range is available through the brand's boutique network and e-commerce platform.
Brand Details
