Fleur du Mal
About
Fleur du Mal's product range includes lingerie, bodysuits, sleepwear, loungewear, swimwear, and ready-to-wear pieces. The brand emphasizes a design philosophy where intimate apparel transitions seamlessly into outerwear, with many pieces designed to be worn visibly as part of a layered outfit. Materials include French and Italian lace, silk charmeuse, and fine mesh, with production carried out in New York and specialized ateliers. Collections are released seasonally and frequently incorporate fashion-forward elements such as architectural boning, cut-out detailing, and hardware accents.
Fleur du Mal is positioned in the premium luxury tier of contemporary lingerie, with individual pieces typically priced between $60 and $500. The brand sells primarily through its own e-commerce platform and select luxury retailers including Net-a-Porter, Bergdorf Goodman, and Saks Fifth Avenue. Fleur du Mal has built a following among consumers seeking lingerie with fashion credibility and design integrity, occupying a space between traditional luxury lingerie houses and contemporary fashion brands.
Luxury Lingerie
Fleur du Mal produces luxury lingerie, bodysuits, sleepwear, and loungewear crafted from French and Italian lace, silk charmeuse, and fine mesh. The brand emphasizes a design approach where intimate apparel can transition into outerwear, incorporating architectural construction and fashion-forward detailing. Founded by a former Agent Provocateur executive, Fleur du Mal occupies the premium contemporary end of the luxury lingerie market.
Luxury Swimwear
Fleur du Mal's swimwear line brings the brand's lingerie design sensibility to beach and resort wear. The collection features bikinis and one-piece swimsuits with the same construction quality, material refinement, and design detailing found in the brand's intimate apparel. Swimwear is available through the brand's e-commerce platform and luxury retail partners.
Brand Details
