About

Vilebrequin is a French luxury swimwear and resort wear brand founded in 1971 by Fred Prysquel in Saint-Tropez. The brand was inspired by the vibrant beach culture of the French Riviera and became known for its colorful, print-driven men's swim trunks. Vilebrequin is owned by G-III Apparel Group, which acquired the brand from its previous owners.

The brand's core product is its men's swim trunk collection, which features signature elements including a drawstring waist, rear pocket, and bold printed fabrics in a wide range of patterns refreshed each season. Popular prints include marine-themed motifs, tropical designs, and artist collaborations. Vilebrequin has expanded its offering to include women's swimwear, children's swimwear and clothing, resort wear, polo shirts, linen shirts, shorts, and accessories. The brand's father-son matching swim trunk sets have become a recognizable product category. Fabrics include quick-dry polyamide, linen, and cotton, with certain lines using recycled materials.

Vilebrequin operates over 150 boutiques and points of sale across approximately 70 countries, with a strong presence in coastal resort destinations, major cities, and travel retail locations. The brand also sells through its global e-commerce platform and select department stores. Pricing positions Vilebrequin in the premium luxury tier of the resort wear market, with men's swim trunks typically priced between $200 and $400. The brand's identity is closely tied to the summer lifestyle aesthetic of the French Riviera.

Luxury Childrenswear

Vilebrequin offers a children's collection featuring swim trunks, swimwear, and resort clothing in the same bold prints and quality fabrics found in the adult lines. The brand's father-son matching swim trunk sets are a signature offering. Children's products maintain the same construction standards and design identity as the main collection.

Luxury Swimwear

Vilebrequin is a French luxury swimwear brand originating from Saint-Tropez, known for its colorful printed men's swim trunks and resort wear. The brand produces swim trunks in distinctive seasonal prints, women's swimwear, children's swimwear, and father-son matching sets. Vilebrequin operates over 150 points of sale across approximately 70 countries, with a strong presence in coastal resort destinations and travel retail.

Brand Details

Brand Tier Premium Luxury
Price Range $100 - $500
Founded 1971
Headquarters Paris, France
Parent Company G-III Apparel Group
4.4 1 vote

AI Reviews

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4.4 /5
Vilebrequin has cultivated an enviable position as the definitive name in luxury resort wear since its founding in Saint-Tropez over five decades ago. The brand's signature swim trunks"distinguished by their vibrant prints, quick-dry fabrics, and impeccable tailoring"have become synonymous with Mediterranean sophistication. Their father-son matching collections exemplify thoughtful luxury, extending the brand's playful elegance to childrenswear with remarkable attention to detail and durability. The craftsmanship remains consistently impressive, with reinforced stitching and premium materials that justify the investment. However, the 2012 acquisition by G-III Apparel Group raises questions about long-term exclusivity, as the brand expands its retail footprint. While pricing sits at the accessible end of premium luxury, Vilebrequin maintains its cachet through limited-edition prints and seasonal collaborations. For discerning families seeking poolside refinement, Vilebrequin delivers authentic French Riviera heritage with contemporary relevance.

Category Ratings

Luxury Childrenswear
4.2
Luxury Swimwear
4.6
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
Vilebrequin Screenshot

Price: From $100

Added: Feb 12, 2026

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