Design Within Reach
About
Design Within Reach, commonly known as DWR, is an American luxury furniture retailer founded in 1998 by Rob Forbes in San Francisco, California. The company is owned by MillerKnoll, the American furniture conglomerate formed by the 2021 merger of Herman Miller and Knoll. Design Within Reach serves as the consumer-facing retail division of MillerKnoll, providing access to authentic modern and contemporary furniture design.
DWR's inventory centers on authorized reproductions and current production pieces from leading furniture manufacturers and design studios. The retailer carries products from brands including Herman Miller, Knoll, Fritz Hansen, Vitra, Kartell, Emeco, and Artek, among others. The product range encompasses sofas, lounge chairs, dining tables, office furniture, outdoor furniture, lighting, rugs, and accessories. DWR is an authorized retailer of iconic mid-century modern designs, including the Eames Lounge Chair, the Noguchi Coffee Table, the Barcelona Chair, the Saarinen Tulip Table, and the Nelson Bench.
Design Within Reach operates a network of studios (retail showrooms) across the United States, where trained sales associates provide design consultation services. The company also sells through its comprehensive e-commerce platform and catalog. DWR offers a trade program for interior designers and architects with access to extended product lines, custom options, and project pricing.
The brand positions itself as a bridge between the furniture design community and consumers who seek authentic, well-designed furniture at accessible luxury price points. Pricing spans from several hundred dollars for accessories and small items to over $10,000 for significant furniture pieces.
DWR's inventory centers on authorized reproductions and current production pieces from leading furniture manufacturers and design studios. The retailer carries products from brands including Herman Miller, Knoll, Fritz Hansen, Vitra, Kartell, Emeco, and Artek, among others. The product range encompasses sofas, lounge chairs, dining tables, office furniture, outdoor furniture, lighting, rugs, and accessories. DWR is an authorized retailer of iconic mid-century modern designs, including the Eames Lounge Chair, the Noguchi Coffee Table, the Barcelona Chair, the Saarinen Tulip Table, and the Nelson Bench.
Design Within Reach operates a network of studios (retail showrooms) across the United States, where trained sales associates provide design consultation services. The company also sells through its comprehensive e-commerce platform and catalog. DWR offers a trade program for interior designers and architects with access to extended product lines, custom options, and project pricing.
The brand positions itself as a bridge between the furniture design community and consumers who seek authentic, well-designed furniture at accessible luxury price points. Pricing spans from several hundred dollars for accessories and small items to over $10,000 for significant furniture pieces.
Luxury Furniture
Design Within Reach is a luxury furniture retailer carrying authorized products from leading manufacturers including Herman Miller, Knoll, Fritz Hansen, and Vitra. The inventory features iconic modern designs such as the Eames Lounge Chair, Barcelona Chair, and Saarinen Tulip Table. DWR operates showroom studios across the United States, offers design consultation services, and provides a trade program for interior designers and architects.
Brand Details
Brand Tier
Premium Luxury
Price Range
$100 - $15,000+
Founded
1998
Headquarters
Stamford, Connecticut, United States
Parent Company
MillerKnoll
