About

Luxury Society is a digital media platform and professional community focused on the luxury industry. The platform was founded in 2009 and operates as part of DLG (Digital Luxury Group), a consulting and media firm specializing in digital strategy and intelligence for luxury brands. DLG is headquartered in Geneva, Switzerland.

Luxury Society publishes editorial content covering luxury business strategy, marketing, digital transformation, sustainability, consumer trends, and brand management. Articles and analysis are contributed by industry executives, consultants, and editors with expertise in the luxury sector. The platform serves as a knowledge resource for professionals working in luxury marketing, management, communications, and retail.

Beyond editorial content, Luxury Society hosts industry events, roundtable discussions, and webinars that convene luxury brand executives, marketers, and thought leaders. The platform has established itself as a networking and knowledge-sharing hub for the professional luxury community, particularly in the areas of digital marketing and e-commerce strategy for luxury brands.

The platform also provides data and research on luxury consumer behavior, digital performance benchmarks for luxury brands, and case studies analyzing successful luxury marketing campaigns. Luxury Society's audience consists primarily of professionals employed by luxury brands, agencies serving the luxury sector, and executives involved in luxury business operations. Access to certain content and community features requires registration, while a portion of editorial content is available to general readers. Luxury Society operates globally, with particular strength in European luxury markets given its Swiss and European base.

Luxury Advertising

Luxury Society, operated by DLG (Digital Luxury Group), provides digital strategy intelligence, marketing analysis, and consulting resources for luxury brands. The platform publishes case studies on luxury marketing campaigns, digital performance benchmarks, and analysis of luxury consumer behavior. Events and roundtables convene luxury marketing executives and agency professionals focused on digital transformation in the luxury sector.

Luxury Blogs

Luxury Society publishes editorial content covering luxury business strategy, digital marketing, sustainability, and consumer trends. Articles are contributed by industry executives and consultants specializing in the luxury sector. The platform serves as a knowledge resource and professional community for luxury industry professionals, with content spanning brand management, e-commerce, and retail innovation.

Brand Details

Brand Tier Premium Luxury
Price Range Free - $500+/year
Founded 2009
Headquarters Geneva, Switzerland
Parent Company DLG (Digital Luxury Group)
4.5 1 vote

AI Reviews

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4.5 /5
Luxury Society has established itself as the preeminent digital destination for luxury industry intelligence since its 2009 founding in Geneva. As part of Digital Luxury Group's portfolio, the platform delivers exceptional editorial content that bridges the gap between academic rigor and industry relevance. The publication excels in thought leadership, offering nuanced perspectives on digital transformation, sustainability, and evolving consumer behaviors within the luxury sector. Its contributor network includes C-suite executives and renowned consultants, lending considerable authority to its insights. The tiered membership model"from complimentary access to premium subscriptions"demonstrates sophisticated audience segmentation. While the advertising capabilities are robust, they remain secondary to the platform's editorial strength. One consideration: the content skews heavily toward industry professionals rather than luxury consumers, which may limit broader appeal. Nevertheless, for executives, marketers, and strategists navigating the complexities of modern luxury, Luxury Society remains an indispensable resource with genuinely Swiss precision in its analytical approach.

Category Ratings

Luxury Advertising
4.3
Luxury Blogs
4.6
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
Luxury Society Screenshot

Price: Free / Premium membership

Added: Feb 12, 2026

luxurysociety.com