About

Common Projects is an American luxury footwear brand founded in 2004 by Prathan Poopat and Flavio Girolami in New York City. The brand is known for its minimalist sneaker designs, clean construction, and the distinctive gold serial number stamped on the lateral heel of each shoe. Common Projects has become one of the most recognized names in the premium minimalist sneaker segment.

The brand's flagship product is the Original Achilles Low, a clean white leather sneaker that has achieved iconic status in both fashion and sneaker communities. The Achilles is produced in Italian Nappa leather with a margom rubber sole and features no visible branding beyond the gold-foil serial number, which encodes the style, size, and color of each pair. Other core silhouettes include the BBall, Track, Retro, and Tournament models, as well as Chelsea boots, derby shoes, and other leather footwear.

Common Projects footwear is manufactured entirely in Italy, at a factory in the Marche region that also produces shoes for other luxury brands. Materials are sourced from Italian tanneries, with full-grain leather and premium suede used across the collection. The brand's design philosophy emphasizes restraint, proportion, and materials quality over embellishment or trend-driven details.

Common Projects distributes through its own e-commerce platform and through a curated network of premium retailers and department stores worldwide, including Mr Porter, SSENSE, Barneys (historically), and Dover Street Market. The brand has maintained a selective distribution strategy and limited production approach. Common Projects is now part of a broader portfolio under its parent company, with the brand continuing to operate from New York.

Luxury Shoes

Common Projects offers luxury footwear spanning sneakers, Chelsea boots, and derby shoes, all manufactured in Italy. The brand's minimalist design language and use of premium Italian leathers and suedes position it in the contemporary luxury footwear market. Core silhouettes include the Achilles, BBall, Track, and Tournament sneaker models alongside traditional leather shoe styles.

Sneaker Brands

Common Projects produces minimalist luxury sneakers manufactured in Italy from premium Nappa leather. The Original Achilles Low, a clean white leather sneaker with the brand's signature gold serial number on the heel, is one of the most recognized premium sneakers globally. All footwear is produced in the Marche region of Italy using materials from Italian tanneries, with a design philosophy emphasizing restraint and materials quality.

Brand Details

Brand Tier Premium Luxury
Price Range $350 - $700
Founded 2004
Headquarters New York City, United States
4.5 2 reviews

AI Reviews

🤖
4.5 /5
Common Projects has redefined the minimalist luxury sneaker category since its 2004 founding, establishing itself as the benchmark for understated elegance in casual footwear. The brand's signature gold-stamped serial numbers and clean silhouettes have achieved near-iconic status among discerning consumers who reject ostentatious branding. Crafted in Italy's Marche region using premium leathers and meticulous construction techniques, each pair demonstrates exceptional attention to detail and durability. The Achilles Low remains a masterclass in refined simplicity"a design so influential it has spawned countless imitators. While the premium pricing may seem steep for sneakers, the quality-to-longevity ratio proves reasonable for serious collectors. Some critics note limited design evolution and question whether the brand has rested on its laurels. However, Common Projects' unwavering commitment to its founding aesthetic has cultivated remarkable brand loyalty. For those seeking sophisticated everyday footwear that whispers rather than shouts, this New York-born label delivers impeccable credentials.

Category Ratings

Luxury Shoes
4.2
Sneaker Brands
4.7
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.5 /5

Common Projects is the undisputed architect of the modern luxury minimalist sneaker. Since 2004, the brand has successfully bridged the gap between streetwear and high fashion, primarily through the iconic Original Achilles. The appeal lies in the restraint; devoid of loud branding, the shoes rely on superior Italian craftsmanship, sleek silhouettes, and the signature gold-foil serial number to convey status.

However, the brand's dominance is currently tested by a saturated market of direct-to-consumer competitors offering similar specifications"often including the same Margom soles"at significantly lower price points. Additionally, the notorious break-in period for their stiff leather remains a valid concern for comfort-focused buyers. Despite this, Common Projects retains an unmatched level of brand cachet and heritage. While they are no longer the exclusive option for a pristine white leather sneaker, they remain the definitive reference point against which all others are measured.

Category Ratings

Luxury Shoes
4.2
Sneaker Brands
4.7
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Common Projects Screenshot

Price: From $350

Added: Feb 12, 2026

commonprojects.com