Founded in Rome in 1925 by Adele Casagrande and Edoardo Fendi, Fendi is an Italian maison of heritage, craftsmanship, and daring creativity that has become one of the foremost names in luxury fashion. Originally a fur and leather goods shop, the brand gained global recognition through its exceptional materials, artisanal excellence, and bold design, including landmark contributions such as the “double-F” logo and iconic bags like the Baguette and Peekaboo. Under long-term steward Karl Lagerfeld, and now guided by Silvia Venturini Fendi (with recent involvement by Kim Jones in womenswear), the label blends its deep Roman roots — in architecture, art, and rich artisanal tradition — with modern innovation in ready-to-wear, accessories, footwear, fragrances, and eyewear. Now part of the LVMH group, Fendi stands at the intersection of timeless elegance and next-level luxury, defining itself by expressive identity, quality, and a daring yet refined aesthetic.
Handbag Brands
Fendi handbags are iconic expressions of Italian heritage, craftsmanship, and forward-thinking design. With signature models such as the Baguette—slim, under-arm clutch style that helped define the “It” bag phenomenon—and the Peekaboo—known for its structured silhouette, soft craftsmanship, and toggle “peek-through” detail—Fendi balances elegance with personality. Their bags often feature the double-F Zucca or FF logo, luxurious leathers, exotic skins, rich hardware, engineered linings, and sometimes playful textures (suede, fur, fur trim, even novelties). Whether minimal or embellished, each Fendi handbag is built with meticulous Italian artisanal techniques, making it both a practical and aspirational accessory that often transcends fashion trends.
Home Decor Brands
Fendi Casa is the maison’s distinguished home décor and interiors division, where fashion heritage, architectural elegance, and artisanal craftsmanship meet to define luxury living. Under the creative eye of Silvia Venturini Fendi, each collection reinterprets Fendi’s iconic codes—think the FF-logo, Karligraphy scripts, Pequin stripes, and design echoes of Rome’s Palazzo della Civiltà Italiana—within furniture, textiles, lighting, and decorative accessories. The materials are exceptional: high-quality leathers, rich woods, inlays, reliefs, painstaking hand stitching, and thoughtful pairings of texture and finish. Structured pieces like sofas, sideboards, and beds blend with softer accent items—cushions, throws, small decorative items—that carry the same attention to detail. Every object aims not merely to fill a space but to imbue it with emotional warmth, refined taste, and the unmistakable Fendi spirit of elegance and innovation.
Jewelry Brands
Fendi Jewelry is the creative expression of the Roman maison through adornment, led by Delfina Delettrez Fendi who serves as the brand’s Artistic Director of Jewellery. The line spans fashion jewellery, fine & high jewellery: from statement earrings, chains, bangles, and logo-driven Bijoux pieces, to Delfina’s high-jewellery debut collections which feature ethically sourced diamonds, precious stones, and sculptural forms. Signature motifs—especially the FF logo, the O’Lock emblem, and architectural elements inspired by Roman heritage—are reinterpreted from bold, graphic statement pieces to refined, asymmetricalLux creations. Across all tiers the craftsmanship is rooted in Italy, with attention to detail, playful creativity, and a balance between wearable artistry and luxury narrative.
Watch Brands
Fendi watches fuse Italian creativity with Swiss watchmaking precision, offering timepieces that are as much fashion statements as instruments of time. Since launching its first collection in the late 1980s, Fendi has established itself with pieces that display signature motifs like the FF-logo and O’Lock detailing, sculptural cases, mixed materials, and thoughtful design flourishes. Gent and ladies models alike embrace a range from understated elegance to bold ornamentation—polished steel or gold-plated finishes, bracelet or leather straps, gem-set bezels, and sometimes playful, logo-driven shapes or colored dials. Every watch balances style and luxury, made with Swiss movements and crafted to carry both aesthetic prestige and functional refinement.