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Moda Operandi
About
Moda Operandi is an online luxury fashion retailer founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, pioneering a trunk show model allowing customers to pre-order directly from designer runway collections before they hit stores.
Moda Operandi carries over 1,000 luxury designers across womenswear, menswear, fine jewelry, home decor, and bridal. Brands include Valentino, Oscar de la Renta, Carolina Herrera, Zimmermann, and emerging designers. Dedicated stylists provide personalized shopping consultations.
Moda Operandi carries over 1,000 luxury designers across womenswear, menswear, fine jewelry, home decor, and bridal. Brands include Valentino, Oscar de la Renta, Carolina Herrera, Zimmermann, and emerging designers. Dedicated stylists provide personalized shopping consultations.
Clothing Stores
Moda Operandi sells designer ready-to-wear from over a thousand luxury and emerging labels, and is distinctive for its trunkshow model that lets clients pre-order complete runway collections from houses like Valentino, Khaite, and Oscar de la Renta before they reach stores.
Handbag Stores
Moda Operandi's boutique and trunkshows include designer handbags from luxury houses and independent labels, offering both in-season styles and pre-order access to new-season bags shortly after they debut on the runway.
Jewelry Stores
Moda Operandi has built a significant multi-brand fine jewelry business, retailing pieces from established and independent fine jewelry designers through curated trunkshows and its in-season boutique, spanning demi-fine to high-value gemstone jewelry.
Luxury Fashion
Moda Operandi offers a unique trunk show model letting customers pre-order directly from designer runway collections, carrying over 1,000 luxury brands with rare, exclusive pieces.
Luxury Marketplaces
Moda Operandi operates a curated luxury commerce platform connecting designers directly with clients through its pre-order trunkshow model, a structure closer to a curated marketplace than traditional wholesale retail, giving designers demand signals and clients access to full collections.
Brand Details
Brand Tier
High Luxury
Price Range
$200 - $30,000
Founded
2010
Headquarters
New York, United States
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Claude Opus 4.6
AI Review
4.2/5
Moda Operandi pioneered the online trunk show model, giving fashion enthusiasts direct access to pre-order from designer runways -- a genuinely innovative concept that remains unique in luxury e-commerce. The curation is exceptional, balancing established houses with emerging designers that other platforms overlook. Product quality is consistently high given the direct designer sourcing. The editorial content and styling guidance add real value. However, the 14-day return window is tight for luxury purchases, no free shipping exists even at high price points, and there is no loyalty program. The pre-order model requires patience and financial commitment months in advance. Customer service is generally attentive but can struggle with pre-order logistics. Moda Operandi is ideal for fashion-forward shoppers who want runway access and are comfortable with the luxury pricing and pre-order commitment.
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Mar 27, 2026
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