About

Holland & Holland is a British gunmaker and luxury sporting brand founded in 1835 by Harris Holland in London. The company is recognized alongside James Purdey & Sons as one of the two finest gun manufacturers in the world, with a heritage of innovation that includes the development of several important cartridge designs still in use today, including the .375 Holland & Holland Magnum (introduced in 1912), which remains one of the most widely used dangerous game cartridges globally. The company was acquired by Chanel (privately held by the Wertheimer family) in 1989.

Holland & Holland produces bespoke shotguns and rifles at its factory in Kensal Green, northwest London. The company's flagship products include the Royal sidelock shotgun and the Royal double rifle, both of which require approximately 800-1,000 hours of handwork and feature hand-detachable sidelocks, a Holland & Holland innovation. Each gun is built to the client's exact specifications including stock dimensions, barrel length, choke, engraving pattern, and wood grade. Beyond firearms, Holland & Holland operates a luxury clothing and accessories line focused on country sports and outdoor pursuits, including field clothing, luggage, and accessories. The brand also runs a shooting ground in Northwood, northwest of London, offering instruction and corporate entertainment.

The company's flagship store is located on Bruton Street in Mayfair, London, and serves as both a retail space and a showcase for the brand's heritage. Holland & Holland guns start at approximately 80,000 GBP for a new bespoke shotgun, with double rifles commanding significantly higher prices. Under Chanel's ownership, the brand has maintained its artisanal gunmaking standards while expanding its lifestyle offering. Holland & Holland occupies a position at the absolute summit of British sporting luxury, with its products representing both functional sporting instruments and works of art that appreciate in value over generations.

Luxury Sports & Leisure

Holland & Holland is one of the world's two most prestigious gunmakers, founded in 1835 and now owned by Chanel. The brand produces bespoke shotguns and rifles requiring up to 1,000 hours of handwork, and operates a complete luxury sporting lifestyle offering including clothing, accessories, and a shooting ground.

Brand Details

Brand Tier Ultra Luxury
Price Range $5,000 - $250,000+
Founded 1835
Headquarters London, United Kingdom
Parent Company Chanel
4.6
1 reviews
Claude Opus 4.6
AI Review
4.6/5

Holland & Holland has been one of the great names in British gunmaking since 1835, producing sporting firearms of extraordinary quality from its premises that now include a shooting ground and flagship store. The brand is particularly renowned for its mastery of the bolt-action rifle -- the Royal grade rifles are considered by many to be the finest dangerous-game rifles ever made. The shotgun side of the business is equally distinguished, with sidelock ejectors that rival any in the world for elegance and engineering. Under Chanel ownership since 1989, the brand has benefited from investment in its facilities while maintaining the artisanal production methods that define its guns. The clothing and accessories line, rooted in British country sports tradition, has been expanded thoughtfully, with field wear that balances functionality and luxury. The shooting ground offers an accessible entry to the brand for those not yet committed to a bespoke gun purchase. The pricing for guns is ultra-luxury, with bespoke rifles and shotguns commanding six figures. For those seeking the finest firearms for sport, paired with a lifestyle brand of genuine pedigree, Holland & Holland stands alongside Purdey at the summit of British gunmaking.

Mar 25, 2026
Holland & Holland Screenshot

Price: From $5,000

Added: Mar 25, 2026

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