About

Wild at Heart is a London-based luxury florist founded by Nikki Tibbles in 1993. Tibbles discovered her passion for floristry while helping friends with wedding flowers and apprenticed with a South London florist before establishing her own small studio in Southwark. The brand has since grown into one of London's most recognized luxury florists, known for opulent, abundantly textured arrangements that blend English garden aesthetics with contemporary design.

Wild at Heart operates from three London locations: the original Turquoise Island shop in Notting Hill, a flagship boutique on Pimlico Road in Chelsea's premier design district, and a prominent floral installation that has framed the entrance of Liberty department store on Regent Street for over a decade. The brand's client list includes Chanel, Christian Dior, Claridge's hotel, and Kensington Palace, along with a significant private client base among London's affluent residents.

Beyond commercial floristry, Nikki Tibbles established the Wild at Heart Foundation in 2017, a charity focused on animal rescue and welfare. The foundation operates alongside the floristry business and reflects Tibbles' personal advocacy for animal welfare causes. Wild at Heart's services encompass daily flower deliveries, subscription services, wedding floristry, large-scale event installations, and corporate contracts. The brand's recognizable style, which favors lavish, garden-gathered arrangements in muted and jewel-toned palettes, has earned consistent press coverage and a loyal following among London's luxury consumers over three decades of operation.

Luxury Florists

Wild at Heart has been a fixture of London's luxury floristry scene since 1993, with shops in Notting Hill, Pimlico Road, and at Liberty department store. Founder Nikki Tibbles serves clients including Chanel, Dior, and Claridge's. The brand is known for its opulent, English garden-style arrangements.

Brand Details

Brand Tier High Luxury
Price Range £45 - £5,000+
Founded 1993
Headquarters London, United Kingdom
4.0
1 reviews
Claude Opus 4.6
AI Review
4.0/5

Wild at Heart has been a fixture of Londons luxury floristry scene since Nikki Tibbles founded it in 1993, combining exceptional flower design with genuine philanthropic commitment through the Wild at Heart Foundation for animal welfare. The arrangements are characteristically abundant and romantic, with a signature lushness that uses flowers generously rather than sparingly. The sourcing is excellent, with premium seasonal stems presented in arrangements that feel opulent without being contrived. The brand operates successful retail locations in affluent London neighborhoods and provides event floristry for high-profile occasions. The charitable dimension adds a meaningful layer of purpose to the luxury proposition. The design style can feel similar across arrangements, and the pricing sits at the high end of the London luxury florist market. For those who value generous, romantic flower design from a brand with genuine social conscience, Wild at Heart delivers a consistently beautiful product backed by admirable values.

Mar 25, 2026
Wild at Heart Screenshot

Price: From £45

Added: Mar 25, 2026

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