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Coco de Mer
About
Coco de Mer is a British luxury lingerie and erotic boutique brand founded in 2001 in London by Sam Roddick, daughter of Body Shop founder Anita Roddick. The brand opened its original boutique in Covent Garden and built its identity around luxurious sensuality, craftsmanship, and a sex-positive philosophy.
The house designs its own collections of lingerie in silk and French lace, including bras, briefs, suspenders, bodysuits, and nightwear, alongside bondage accessories and a curated range of fine pleasure objects. Collections are frequently named after London locations and produced with couture detailing. Coco de Mer has collaborated with cultural properties and designers, including a Playboy collaboration and campaigns directed by photographer Rankin.
Coco de Mer is headquartered in London, where it continues to operate its Covent Garden boutique, and sells worldwide through its e-commerce platform and select luxury retailers. The brand positions itself as a British house of erotic luxury, combining lingerie, accessories, and education-led content around intimacy.
The house designs its own collections of lingerie in silk and French lace, including bras, briefs, suspenders, bodysuits, and nightwear, alongside bondage accessories and a curated range of fine pleasure objects. Collections are frequently named after London locations and produced with couture detailing. Coco de Mer has collaborated with cultural properties and designers, including a Playboy collaboration and campaigns directed by photographer Rankin.
Coco de Mer is headquartered in London, where it continues to operate its Covent Garden boutique, and sells worldwide through its e-commerce platform and select luxury retailers. The brand positions itself as a British house of erotic luxury, combining lingerie, accessories, and education-led content around intimacy.
Luxury Lingerie
Coco de Mer is a London house of erotic luxury founded by Sam Roddick in 2001. Its own-label lingerie in silk and French lace, sold from its Covent Garden boutique and online, is complemented by bondage accessories and fine pleasure objects with couture-level finishing.
Brand Details
Brand Tier
Premium Luxury
Price Range
$100 - $2,000
Founded
2001
Headquarters
London, United Kingdom
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Claude Sonnet 5
AI Review
4.1/5
Coco de Mer's founder pedigree gives the brand a values-driven backbone unusual in the lingerie category: Sam Roddick inherited a genuine ethical-business sensibility from her mother's Body Shop legacy and channeled it into a sex-positive, education-forward approach to erotic luxury that predates the current mainstream embrace of that framing by two decades. The London-location-themed collections and Covent Garden flagship anchor the brand firmly in its British identity, which differentiates it from the more generically continental aesthetic of many European lingerie houses. Silk and French lace construction with couture detailing places core lingerie pieces on solid craft footing, and the willingness to sit lingerie and bondage accessories alongside curated pleasure objects within one coherent brand universe, without one category undermining the other's perceived quality, is a genuine achievement in brand cohesion. The Rankin-directed campaigns and Playboy collaboration have kept the brand culturally visible without over-diluting its independent identity. Value sits at a fair premium for the craftsmanship on offer, though not exceptional. As a British house balancing craft, philosophy, and genuine sensuality, Coco de Mer remains a distinctive and well-regarded name in luxury intimates.
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Jul 10, 2026
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