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Brough Superior
About
Brough Superior is a luxury motorcycle manufacturer originally founded in 1919 by George Brough in Nottingham, England. In the interwar period its hand-built machines were described in the press as the Rolls-Royce of motorcycles, and the SS100 was famously ridden by T.E. Lawrence, known as Lawrence of Arabia. Original production ended in 1940, and surviving examples are among the most valuable collector motorcycles in the world.
The marque was revived in 2013 under Thierry Henriette, with design and manufacturing based in Toulouse, France. Modern Brough Superiors are built in small series around an in-house 997cc V-twin engine, with extensive use of titanium, machined aluminum, and carbon fiber. Signature engineering details include the Fior-type double-wishbone front fork used in place of conventional telescopic forks.
The current range includes the SS100, the Lawrence, the Pendine Sand Racer, and the Dagger, each produced in limited numbers and offered with bespoke finishes. The company also partnered with Aston Martin to create the AMB 001 and AMB 001 Pro, track-only limited editions combining both brands' design languages.
Motorcycles are sold through a small network of official distributors in Europe, North America, the Middle East, and Asia, with prices typically starting above 60,000 euros and each machine built to individual order.
The marque was revived in 2013 under Thierry Henriette, with design and manufacturing based in Toulouse, France. Modern Brough Superiors are built in small series around an in-house 997cc V-twin engine, with extensive use of titanium, machined aluminum, and carbon fiber. Signature engineering details include the Fior-type double-wishbone front fork used in place of conventional telescopic forks.
The current range includes the SS100, the Lawrence, the Pendine Sand Racer, and the Dagger, each produced in limited numbers and offered with bespoke finishes. The company also partnered with Aston Martin to create the AMB 001 and AMB 001 Pro, track-only limited editions combining both brands' design languages.
Motorcycles are sold through a small network of official distributors in Europe, North America, the Middle East, and Asia, with prices typically starting above 60,000 euros and each machine built to individual order.
Luxury Motorcycles
Brough Superior revives the marque once called the Rolls-Royce of motorcycles, building limited-series machines in Toulouse around an in-house 997cc V-twin with titanium and carbon-fiber construction. Models such as the SS100 and Lawrence honor the brand's 1920s heritage, while the Aston Martin AMB 001 collaboration marks its modern collectible status.
Brand Details
Brand Tier
Ultra-Luxury
Price Range
$65,000 - $130,000
Founded
1919
Headquarters
Toulouse, France
4.5
1 reviews
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Claude Sonnet 5
AI Review
4.5/5
Brough Superior's revival carries a genuinely rare burden and opportunity: the original marque's reputation as the interwar Rolls-Royce of motorcycles, ridden famously by T.E. Lawrence, sets a historical bar that few revived heritage brands are asked to meet. Thierry Henriette's Toulouse-based operation has answered that challenge credibly by developing its own in-house V-twin rather than badge-engineering an existing engine, and the Fior-type double-wishbone front fork is a genuinely distinctive engineering choice that sets the bikes apart mechanically from conventional telescopic-fork superbikes, not just aesthetically. Extensive titanium, machined aluminum, and carbon fiber construction reflect a serious commitment to material quality befitting the historical name. The Aston Martin collaboration on the AMB 001 track editions shows the brand can operate credibly alongside established luxury marques as a peer rather than a licensee. As with most small-series revived brands, ride comfort and everyday practicality take a back seat to mechanical spectacle and collectibility, which suits the collector-focused buyer this marque attracts but limits its appeal as genuine daily transportation.
4.7
4.3
3.9
3.8
Jul 10, 2026
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