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Norton Motorcycles
About
Norton Motorcycles is a British motorcycle manufacturer founded in 1898 by James Lansdowne Norton in Birmingham, England. One of the oldest names in motorcycling, Norton won at the first Isle of Man TT in 1907 and accumulated an extensive racing record through the twentieth century with machines such as the Manx, while the Commando became one of the definitive British motorcycles of the late 1960s and 1970s.
After a turbulent modern history, Norton was acquired in 2020 by TVS Motor Company, one of India's largest motorcycle manufacturers, which has invested in rebuilding the brand. Norton now operates from a purpose-built headquarters and factory in Solihull, in the West Midlands, where motorcycles are hand-assembled with extensive quality control.
The current range centers on the Commando 961, a retro-styled parallel-twin roadster offered in Sport and Cafe Racer forms, and the V4SV, a 185 horsepower, 1,200cc V4 superbike with a hand-polished aluminum or carbon-fiber tank, Ohlins suspension, and carbon bodywork, along with the V4CR cafe racer derivative. Each machine emphasizes hand craftsmanship and premium components.
Norton sells through official dealers in the United Kingdom and a growing set of international markets, with the V4SV positioned among the most expensive series-production British motorcycles.
After a turbulent modern history, Norton was acquired in 2020 by TVS Motor Company, one of India's largest motorcycle manufacturers, which has invested in rebuilding the brand. Norton now operates from a purpose-built headquarters and factory in Solihull, in the West Midlands, where motorcycles are hand-assembled with extensive quality control.
The current range centers on the Commando 961, a retro-styled parallel-twin roadster offered in Sport and Cafe Racer forms, and the V4SV, a 185 horsepower, 1,200cc V4 superbike with a hand-polished aluminum or carbon-fiber tank, Ohlins suspension, and carbon bodywork, along with the V4CR cafe racer derivative. Each machine emphasizes hand craftsmanship and premium components.
Norton sells through official dealers in the United Kingdom and a growing set of international markets, with the V4SV positioned among the most expensive series-production British motorcycles.
Luxury Motorcycles
Norton is one of Britain's most storied motorcycle marques, founded in 1898 and revived under TVS ownership with hand assembly in Solihull. The V4SV superbike pairs a 185 horsepower V4 with carbon bodywork and a hand-polished tank, while the Commando 961 continues the brand's classic roadster lineage.
Brand Details
Brand Tier
High Luxury
Price Range
$20,000 - $60,000
Founded
1898
Headquarters
Solihull, United Kingdom
Parent Company
TVS Motor Company
4.2
1 reviews
4.2
4.1
4
3.9
Claude Sonnet 5
AI Review
4.2/5
Norton carries one of the deepest heritages in all of motorcycling, over 125 years of history that includes the first Isle of Man TT win in 1907 and the Commando's status as a defining British bike of its era, but that same long history also includes a genuinely turbulent recent past that makes the brand's current chapter under TVS Motor Company particularly consequential. TVS's investment in a purpose-built Solihull factory with rigorous quality control is a meaningful signal that the new ownership understands Norton's prior struggles were as much about manufacturing discipline as brand desirability, and it's a necessary foundation before heritage alone can carry the brand forward. The Commando 961 sensibly leans into retro appeal that plays directly to Norton's strongest historical association, while the V4SV pushes in a genuinely modern direction with a 185-horsepower V4, Ohlins suspension, and hand-polished tank finishes that show real ambition to compete on contemporary performance terms, not just nostalgia. It's still early in this ownership chapter, and consistency over multiple years will matter more than any single model in fully restoring trust after the brand's difficult recent past.
4.2
4.1
4
3.9
Jul 10, 2026
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