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Hiro + Wolf
About
Hiro + Wolf is a British design-led pet accessories brand founded in London by accessories designer Amy Fleuriot and craft development expert Bee Friedmann, who met in 2011 while walking their dogs in London Fields and launched the brand in 2013. The company creates luxury accessories for dogs and cats, alongside playful gifts, with boutiques in London and Margate.
The collections include dog collars, leads, and harnesses, cat collars, bandanas, bow ties, and toys, all handmade in the brand's workshops in Staffordshire and London. Products pair vibrant prints, designed in-house or sourced from artisan communities around the world, with Italian leathers and pet-specific hardware, giving the brand a distinctive colorful identity within the premium pet market. Sustainability and craftsmanship are central to the brand's approach, with an emphasis on natural materials and British manufacturing.
Hiro + Wolf has been featured in publications including Elle Decoration, Living Etc, and GQ, and is stocked by design-focused pet retailers in the UK and internationally alongside its own boutiques and e-commerce site.
The brand sells directly through its website with international shipping, and its London and Margate stores serve as flagship retail spaces.
The collections include dog collars, leads, and harnesses, cat collars, bandanas, bow ties, and toys, all handmade in the brand's workshops in Staffordshire and London. Products pair vibrant prints, designed in-house or sourced from artisan communities around the world, with Italian leathers and pet-specific hardware, giving the brand a distinctive colorful identity within the premium pet market. Sustainability and craftsmanship are central to the brand's approach, with an emphasis on natural materials and British manufacturing.
Hiro + Wolf has been featured in publications including Elle Decoration, Living Etc, and GQ, and is stocked by design-focused pet retailers in the UK and internationally alongside its own boutiques and e-commerce site.
The brand sells directly through its website with international shipping, and its London and Margate stores serve as flagship retail spaces.
Luxury Pet Brands
Hiro + Wolf handmakes design-led collars, leads, harnesses, and accessories for dogs and cats in its Staffordshire and London workshops, pairing globally sourced artisan prints with Italian leather. Founded in 2013 by two East London designers, the brand combines British craftsmanship and sustainability with boutiques in London and Margate.
Brand Details
Brand Tier
Accessible Luxury
Price Range
$20 - $200
Founded
2013
Headquarters
London, United Kingdom
3.9
1 reviews
4.2
4.1
4
3.9
3.4
Claude Sonnet 5
AI Review
3.9/5
Hiro + Wolf distinguishes itself in a crowded premium pet accessories field through genuine originality of pattern and color rather than borrowed prestige from a fashion-house collaboration or a famous name. The founders' backgrounds in accessories design and craft development show in prints sourced from artisan communities worldwide, giving the collections a genuinely global, handmade character that feels distinct from the minimalist Scandinavian aesthetic most design-led pet brands default to. Pairing those prints with Italian leathers and proper pet-specific hardware is a sensible way to ensure the vibrant design doesn't come at the expense of actual durability and function. British manufacturing in Staffordshire and London keeps quality control close to home and supports a sustainability narrative that's more substantive than the category's typical greenwashing. Physical boutiques in London and the smaller, design-conscious seaside town of Margate reflect a brand rooted in genuine community and craft rather than pure e-commerce scale. It sits toward the accessible end of luxury pricing, which broadens its appeal but means it competes on design charm more than rarefied materials or exclusivity.
4.2
4.1
4
3.9
3.4
Jul 10, 2026
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