Golden Concept is a Swedish luxury tech accessories brand based in Stockholm, founded by designer Puia Shamsossadati. The company began as a luxury customization service for iPhones and has evolved into a maker of high-end cases and accessories for Apple devices, sold to an international clientele that includes athletes, artists, and collectors.

The brand is best known for its sculpted Apple Watch cases, machined from materials including 18K gold, titanium, and stainless steel, often paired with diamond-set bezels and rubber or leather straps. Its iPhone case collections use materials such as aerospace-grade titanium, carbon composite, 316L stainless steel, and Italian calf leather, with limited editions and collaborations released around new device launches.

Golden Concept also offers bespoke services, engraving and customizing pieces in precious metals to individual client specifications. Products are produced in limited quantities, and flagship pieces in solid gold with diamond settings reach five-figure prices, positioning the brand at the top of the tech accessories market.

The company sells worldwide through its e-commerce site, with free international shipping on qualifying orders, and has operated physical retail presences including a Rodeo Drive boutique in Beverly Hills. Its products are designed in Stockholm and manufactured to luxury-goods standards rather than consumer-electronics norms, a positioning the brand underscores through its use of jewelry-grade materials.

ラグジュアリーエレクトロニクス

Golden Concept sits at the intersection of jewelry and consumer electronics, machining Apple Watch and iPhone cases from 18K gold, titanium, and surgical-grade steel, often set with diamonds. Its limited production runs and bespoke engraving services treat Apple devices as platforms for luxury craftsmanship rather than mass-market accessories.

ラグジュアリーフォン

Golden Concept transforms iPhones into luxury objects through cases and bespoke customization in 18K gold, titanium, carbon composite, and diamond settings. Rooted in its origins as an iPhone customization atelier, the Stockholm brand releases limited-edition case collections for each new iPhone generation, with flagship precious-metal pieces reaching five-figure prices.