Cadillac is an American luxury automobile brand founded in 1902 in Detroit by Henry Leland and named after the French explorer who founded the city. It became part of General Motors in 1909 and has served as GM's flagship luxury division for more than a century, historically marketing itself as the Standard of the World.

Cadillac pioneered numerous automotive innovations, including the electric self-starter in 1912 and the first mass-produced V16 engine in 1930. Its modern lineup centers on luxury SUVs, including the Escalade full-size SUV, a fixture of American luxury since 1999, alongside the XT-series crossovers and the CT4 and CT5 sedans. High-performance V-Series and V-Series Blackwing models compete with European sport sedans.

The brand is undergoing a major transition to electric vehicles built on GM's Ultium platform. Its EV range includes the Lyriq crossover, the Optiq, the three-row Vistiq, the Escalade IQ, and the Celestiq, an ultra-luxury hand-built electric flagship priced from around $340,000 and assembled to individual commission at GM's Global Technical Center in Warren, Michigan.

Cadillac is headquartered in Warren, Michigan, and sells through a global dealer network with key markets in North America, China, and the Middle East, supported by online sales tools on its official site.

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Cadillac has been General Motors' flagship luxury marque since 1909, with a heritage of engineering firsts including the electric self-starter. Today the brand offers the CT4 and CT5 sedans, the V-Series Blackwing performance models, and the bespoke Celestiq, alongside its luxury SUV range.

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Cadillac is General Motors' lead brand for electrification, with an EV lineup built on the Ultium platform that includes the Lyriq, Optiq, Vistiq, and Escalade IQ. At the top sits the Celestiq, a hand-built bespoke electric flagship priced from roughly $340,000 and produced to individual customer commission.

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The Cadillac Escalade is one of the defining American luxury SUVs, offered in standard, extended ESV, and high-performance Escalade-V forms with interiors featuring curved OLED displays and AKG audio systems. Cadillac's SUV range also includes the XT4, XT5, and XT6 crossovers and the electric Escalade IQ.